Samsung pledges support to ‘Safe India’ campaign

By: |
Updated: June 24, 2017 10:39:12 PM

Mobile handset maker Samsung India has pledged support to the Ministry of Road Transport and Highways’ drive to reduce road accidents, especially those that happen due to irresponsible usage of mobile phones.

Mobile, Samsung, Road Transport, Highways, Mobile phones, Safe IndiaMobile handset maker Samsung India has pledged support to the Ministry of Road Transport and Highways’ drive to reduce road accidents, especially those that happen due to irresponsible usage of mobile phones. (Image: Reuters)

Mobile handset maker Samsung India has pledged support to the Ministry of Road Transport and Highways’ drive to reduce road accidents, especially those that happen due to irresponsible usage of mobile phones.  A nationwide campaign ‘Safe India’ to sensitise people about responsible use of mobile phones while on the road was unveiled yesterday, Samsung India said in a statement.  The new campaign film, #SafeIndia, seeks to make people aware about the dangers of taking a selfie while driving. This is the first of several initiatives that Samsung India will launch to educate people as part of the ‘Safe India’ campaign.

Minister of Road Transport & Highways and Shipping Nitin Gadkari said, “India has the highest number of road accidents, globally and accounts for more than 50 per cent of total selfie deaths in the world.”  Irresponsible usage of mobile phone, including the new trend of taking selfies on the road, is one of the major causes of road accidents, he said.  In India, one fatal road accident happens every four minutes.

You may also like to watch:

“As a market leader, it is our duty to step forward and support the government’s vision of reducing road accidents caused by irresponsible usage of mobile phones. Apart from this campaign video that will sensitise consumers, Samsung will take up this cause through a series of high-impact initiatives going forward under the ‘Safe India’ campaign,” it said. Samsung also offers safe mobility apps on its smartphones which encourage people to use them responsibly, while on the road, Deepak Bhardwaj, Vice President, CSR, Samsung India said.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Next Stories
1New system detects sarcasm on social media
2New smartphone coating to make reading in sunlight easier
3Facebook to release app for video creators