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  1. Samsung Electronics to aggressively pursue sales of cheaper phones in emerging markets

Samsung Electronics to aggressively pursue sales of cheaper phones in emerging markets

Samsung Electronics will be aggressive in its sales strategy for mid-to-low end smartphones in emerging markets.

By: | Seoul | Published: April 29, 2015 8:24 AM
Samsung emerging market

Park Jin-young, a vice president for Samsung’s mobile division, also said sales of the company’s new mid-tier products like the Galaxy A and Galaxy E series should remain firm in the second quarter. (Reuters)

Tech giant Samsung Electronics Co Ltd will be aggressive in its sales strategy for mid-to-low end smartphones in emerging markets, including on pricing, a company executive said on Wednesday.

Park Jin-young, a vice president for Samsung’s mobile division, also said sales of the company’s new mid-tier products like the Galaxy A and Galaxy E series should remain firm in the second quarter.

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