Samsung Electronics to aggressively pursue sales of cheaper phones in emerging markets

By: | Published: April 29, 2015 8:24 AM

Samsung Electronics will be aggressive in its sales strategy for mid-to-low end smartphones in emerging markets.

Samsung emerging marketPark Jin-young, a vice president for Samsung’s mobile division, also said sales of the company’s new mid-tier products like the Galaxy A and Galaxy E series should remain firm in the second quarter. (Reuters)

Tech giant Samsung Electronics Co Ltd will be aggressive in its sales strategy for mid-to-low end smartphones in emerging markets, including on pricing, a company executive said on Wednesday.

Park Jin-young, a vice president for Samsung’s mobile division, also said sales of the company’s new mid-tier products like the Galaxy A and Galaxy E series should remain firm in the second quarter.

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