After an encouraging response to the launch of A3 printers in October last year, tUS personal computer and printing major HP has now expanded its A3 portfolio in India. Recently, the company introduced 32 new SKUs of A3 multifunction printers (MFPs). According to company officials, the new printers offer higher levels of customisation for a wider range of customers’ printing needs.
For the Palo Alto headquartered firm, which has 40% share in a $55 billion global A4 printer market, the expansion into A3 copier market opens up a window of new opportunity, as the company has a mere 7% market share in this segment. Globally, A3 copier segment is a $55 billion market and it is mostly dominated by companies like Konica Minolta, Ricoh, Canon among others.
With the acquisition of Samsung’s printing business which was a significant player in A3 copier segment, HP is now able to incorporate some of Samsung’s technology along with its recently launched PageWide technology for making printers more differentiated and attractive. “The new A3 portfolio offers advanced security features, affordable colour, and longer device uptime,” said Tian-Chong, general manager, printing systems, Asia Pacific and Japan, HP, adding that security, smart device services, productivity and cost efficiency are the building blocks on which the A3 strategy is built on.
HP PageWide technology is a scalable print technology that uses a stationary print head that spans the width of a page and contains more than 40,000 tiny nozzles, instead of a print head that travels back and forth across the page. Company officials inform that this technology offers fast print speed with energy efficiency and up to 50% less cost per page than the comparable colour laser printers.
HP’s portfolio of A3 MFPs—including three PageWide platforms and thirteen LaserJet platforms—comes with cloud-based proprietary service optimisation platform. HP claims that its smart device services delivers maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into printers.
The newly launched printers have inbuilt sensors to analyse the different functionality of the printer in order to predict service requirement such as cartridge refilling in advance. For A3 printers, HP has onboarded over 500 resellers which include 30 new partners in India. “The new partners are trained and can leverage HP’s tools and infrastructure to provide a high-quality service,” said Raj Kumar Rishi, senior director, printing systems, HP India. “HP has 48% market share in print segment in India, which means out of every 2 printers sold in India, one is from HP and with the launches we aim to increase our share.”