Pokemon Go, the augmented reality game from Niantic Labs, has been creating hype since its inception, whether it is about privacy or the number of downloads, it appears that it will go on shattering records. Earlier, experts believed that the game will not break Facebook’s user base. But a Forbes report, citing 7Park Data said that the Pokemon Go is being used double the Facebook app on Android.
The report said that a user spent an average 75 minutes playing the Pokemon Go than 35 minute of Facebook app. Also, after the launch of Pokemon Go, the daily use of YouTube and Snapchat app dropped by 9 and 18 per cent respectively, as per 7Park data. But what could be a cheer for Facebook, the daily time spent on Facebook has gone up by 2 per cent from 33 to 35 since the launch of Pokemon Go. The Forbes report suggested that the casualty may be more for other android-based apps as the Pokemon Go was recently launched in Japan also. The data from the iOS users will also be interesting to look out for.
“The takeaway? We’re spending 4.1% more time on our smartphones since Pokémon GO was released, but it’s at the expense of apps like YouTube and Snapchat. Spending two minutes less per day in popular apps like that may seem inconsequential, but projected outward, globally, across both iOS and Android — and taking into account that Pokémon GO just launched in Japan — that could mean considerable advertising revenue is being lost. And I’m sure these apps aren’t the only casualties,” said the Forbes report.
Earlier, Apple told TechCrunch that Pokemon GO has the most first-week downloads since Apple launched their iOS app store eight years ago creating a record.