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  1. Obi Worldphone SF1 priced at Rs 11,999 launched; John Sculley vows ‘unmatched’ smartphone experience

Obi Worldphone SF1 priced at Rs 11,999 launched; John Sculley vows ‘unmatched’ smartphone experience

'Obi Worldphone SF1’ priced at Rs 11,999 was launched in India today. Obi Worldphone, the John Sculley co founded company, says the smartphone will be available for consumers from December 7th...

By: | New Delhi | Updated: November 26, 2015 5:24 PM
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Obi Worldphone says it is the first company to address the market need between designer smartphones at high prices and generic smartphones at low prices – ‘Obi Worldphone SF1’ is priced at Rs 11,999.

‘Obi Worldphone SF1’ priced at Rs 11,999 was launched in India today. Obi Worldphone, the John Sculley co founded company, says the smartphone will be available for consumers from December 7th, exclusively on Gadgets360 in two variants – one with 2GB RAM/16GB storage and another with 3GB RAM/32GB storage. The option of expandable memory is available in both ‘Obi Worldphone SF1’ variants.

Sculley said. “Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations.”

Obi Worldphone SF1 packs the Obi Lifespeed, a custom user interface for Android that unifies the software and hardware experience. Obi has integrated the design with high-end technology from a number of tech majors like Qualcomm, Dolby, Sony, Corning, Google, MediaTek, Japan Display Inc. and Samsung to enhance performance.

Obi Worldphone was co-founded by John Sculley along with Obi CEO Neeraj Chauhan and other partners last year. John Sculley is the former head of Apple & Pepsi-Cola and a successful investor in consumer technology companies. Neeraj who has run IT and telecom distribution companies, started working with John Sculley in 2007 during the Sloan Fellowship program at London Business School.

Also see: Obi Worldphone SJ1.5 priced at $130: All you wanted to know in 4 points

Obi Worldphone says it is the first company to address the market need between designer smartphones at high prices and generic smartphones at low prices.

John Sculley said, “Smartphones have emerged as one of the world’s greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the ‘Obi Worldphone SF1’ seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices.”

“We have defined our offering around what is relevant to our target customers. The attempt is to deliver high quality, iconic designs at attractive prices,” said Neeraj Chauhan, Co-founder and CEO of Obi Worldphone.

Obi has entered an exclusive partnership with the Generali Group, through which Generali expects to leverage the mobile channel in as many as 20 high-growth markets including India by 2017. Generali’s apps will be embedded in Obi’s Worldphones with the aim to reach a prospective customer base of more than 10 million people.

‘Obi Worldphone SF1’: Key Specifications:
Display – 5” JDI In-Cell IPS | Processor – Qualcomm® MSM8939 Snapdragon™ 615| Front Camera – 5 MP with LED Flash
Resolution – Full HD (1080 x 1920 pixels), 443ppi| RAM – 2 GB/3GB | OS – Android 5.0.2 Lollipop
Storage – 16/32 GB | Rear Camera – 13MP AF with LED Flash; Sony Exmor IMX214 Sensor; f/2.0 Aperture| Battery – 3000 mAh

‘Obi Worldphone SF1’ comes with 4G LTE and supports FDD B3 1800MHz and TDD B40 2300MHz bands. It features a unibody with metallic accents and floating glass display. The smartphone comes with a 5-inch JDI In-Cell IPS full-HD (1080×1920 pixels) display offering a pixel density of 443ppi. It also comes with Corning Gorilla Glass 4 for screen protection. It runs Android 5.0.2 Lollipop with the Obi Lifespeed UI, and is powered by a 64-bit octa-core Qualcomm Snapdragon 615 (MSM8939) SoC clocked at 1.5GHz coupled with Adreno 405 GPU. The Obi Worldphone SF1 supports expandable storage via microSD card (up to 64GB).

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