NowFloats, a location-based disruptive technology for online discovery that helps businesses get discovered registered more than 38,000 live customers in the past 3 years, and is playing a pivotal role in boosting and enabling SMBs across a wider spectrum using its innovative technology in the Delhi/NCR region. NowFloats has witnessed positive growth in the region since 2013. With just 338 customers in 2013, the company eventually gained rapid traction, and registered close to 35, 000 by the end of 2016. At present, it is logging 107.9 percent Year-on-Year (YoY) growth.
“Small businesses face many hurdles to get an effective digital presence, of which content freshness, business relevance in real time, online discovery, generating potential leads and subsequent conversions are the key. We, at NowFloats, provide a four-pronged solution that is responsive, location based, and optimised for enabling business discovery,” said Jasminder Singh Gulati, Co-founder and CEO, NowFloats.
“We are studying the penetration of internet, mobiles phones and digitisation in general the tier II and III markets through our Digital Desh Drive initiative. With this endeavor, we seek to comprehend what drives SMEs in these markets towards technology and how it impacts them or their businesses,” he added.
NowFloats currently has six branch offices in the Delhi/NCR region, with three in the capital and one each in Noida, Faridabad and Gurugram. It plans to further expand its presence across India, especially in Tier II and III cities by the end of 2017.