Nokia, once the leading brands in the world of mobile phones, is all set to launch a comeback in the smartphone market by the end of 2016.
Nokia, once the leading brands in the world of mobile phones, is all set to launch a comeback in the smartphone market by the end of 2016. Nokia had to sell its phone business to Microsoft in 2016, after it could not run along at the pace of other smartphone companies and lost its Numero Uno position to companies like Apple and Samsung. According to reports, Mike Wang, Nokia China confirmed that there will be at least 3-4 devices with Nokia’s brand launched by the end of the calendar year. These devices will include both smartphones and tablets.
The agreement between Nokia and Microsoft had stated that the former could not launch any product under its brand name till the last quarter of 2016. It has to be noted that the phones will not be manufactured at Nokia’s earlier plants. As per the brand licensing deal, the smartphones will now be manufactured by Finnish company HMD Global. Earlier this year, Nokia had given HMD Global the executive license to create Nokia phones and tablets for the next decade.
In July 2016, rumours had suggested that the Nokia branded phones, manufactured by HMD Global would soon hit the market for sales. The leaks had speculated that the 5.2 inch and 5.5-inch phones will have 2K resolution, making them highly resistant to water and dust, like theSamsung Galaxy S7 Edge and Samsung Galaxy s7. Furthermore, Nokia’s ex-employee Pekka Rantala joined HMD as a Chief Marketing Officer very recently, suggesting the company might be in a hurry to play in the big leagues. It would be rather interesting to see if Nokia fares with collaboration from Android and if it can make a successful comeback.