HMD Global is planning to resurrect the Nokia Asha feature phone brand as it has reportedly filed a new trademark under the ‘Asha’ moniker
HMD Global, the company that revived Nokia branded smartphones, has already set a firm foothold amongst its competitors. The company has so far launched Nokia 6, Nokia 5, Nokia 3, Nokia 3310 (2017), Nokia 8, and the latest Nokia 6 (2018). It seems that the Finnish company is now planning to resurrect the Nokia Asha feature phone brand as it has reportedly filed a new trademark under the ‘Asha’ moniker.
Nokia in its early days launched the Asha range of feature phones with QWERTY keypads in emerging markets including India. After Microsoft acquired Nokia back in 2014, the Asha brand too transferred to the Redmond giant. HMD Global presently holds the licence to manufacture Nokia phones and there is no official announcement over the Asha brand. However, the new trademark filing with European Union Intellectual Property Office (EUIPO) hints that the Asha brand has returned back to Nokia.
If this is anything to believe, then HMD Global seems to be planning to launch more feature phones in the future. It’s worth noting that HMD Global recently launched the 3G variant of the venerable Nokia 3310 into the market. The Nokia 3310 (2017) was originally launched ahead of MWC 2017 last year and its 3G variant – Nokia 3310 3G – was also released last year. Although, some recent reports have pointed towards the launch of a 4G variant of the device. Dubbed Nokia 3310 4G, the smartphone will support 4G networks, somewhat like Jio Phone. Moreover, HMD Global is also said to be working on a low-end smartphone, Nokia 1 that will run on Android Oreo (Go Edition). It is expected to feature some entry-level specifications. Another smartphone that is reportedly in works is the Nokia 9, which is aimed at the premium price segment.