Google India’s third “Great Online Shopping Festival (GOSF)” will be held from December 10 to 12 with around 450 partners offering deals over the 72 hours. This year GOSF will feature exclusive launches from leading brands like Motorola Nexus 6, HP, Lenovo, Tata Housing, Karbonn, Van Heusen, Asian Paints and great deals on exclusive designer collection from Pernia’s Pop Up Shop.
Focusing on first-time buyers, gosf.in will feature a special section of Rs 299 with heavily discounted products with free shipping and cash on delivery option, said a press note from Google. The section will feature products and offers from leading brands like Philips, Uber, JBL, Benetton, Alia Bhatt collection, EverPure water purifier and many exciting free rewards from My Universe.
As a runup to to the launch date, gosf.in will host a special contest offering a chance to win 14 minutes of free shopping (upto 2.5 lakhs in value) hosted by leading brands. Users will be able to participate in this contest across leading social media platforms from November 25 till December 8. The contest is hosted by 14 brands including Asian Paints, Jet Airways, Kindle, Micromax, HP, Ask Me, CraftsVilla, Cox & Kings, Goibibo, Big Bazaar, KOOVs, Trendin, Lakme and Lenovo.
The initiative was launched by Google in 2012, and has seen tremendous response with most players seeing over 350 percent growth in daily sales. Last year, 2 million users visited gosf.in and over 16 million users visited across all partner sites including smaller players registering 2x growth on an average in their daily sales.
Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber Monday and is an exciting platform to move the industry forward. The consumer confidence to shop online has grown considerably in the last 12 months, boosting the growth of both large multinational and homegrown companies. Our recent report projects that the Industry will continue to see robust growth in next few years making it a USD 15 billion industry by 2016.”
“This year during Google’s Great online shopping festival, we are very excited to be featured as one of the leading brands for the exclusive launch of Nexus 6 with our partner. With the Nexus 6, we’ve tried to bring you a bigger phone with more everything,” said, Amit Boni, General Manager, Motorola India.