Netflix announced on Tuesday that it is rolling out a new design for kids profiles with special emphasis on content discovery and improved personalisation.

Netflix redesigns kids profiles on TV to offer more personalised content

By: |
April 13, 2021 6:51 PM

The idea is to let users start watching their preferred titles and characters as soon as they open Netflix.

NetflixThe redesign is only available on TV currently.

Netflix announced on Tuesday that it is rolling out a new design for kids profiles with special emphasis on content discovery and in general, improved personalisation. The new UI, which is now available globally on TV, replaces recommended titles with favourites. The idea is to let users start watching their preferred titles and characters as soon as they open Netflix.

In a way, even recommendations had some degree of personalisation but clearly, the redesign is intended to take it to an all-new level – hopefully. Netflix says, kids must watch a title at least once for it to appear in their top row. Every title – in this row – will also carry an avatar borrowed from the title to boost engagement.

Also Read | Netflix is finally getting serious about parental controls

“Every family is different and every child is different and we are always looking to improve the Netflix experience to reflect that. Today, we are literally “over the moon” to share our redesigned kids profile on TV, which makes it easier and more fun for kids to engage with their favourite characters, shows or movies.” said Michelle Parsons, Product Manager for Kids & Family at Netflix in a prepared statement.

The redesign is only available on TV currently. Testing on tablets and mobile devices is expected to start in the coming months.

Also Read | Netflix plans to crack down on password sharing with new security feature; ‘made for India’ Mobile+ plan also under testing

The update is part of Netflix’s ongoing efforts to make kids profiles more appealing. In April last year, Netflix had announced an updated parental control system bringing individual profile level PIN protection to prevent kids from using them. Notably, this was the biggest update in the history of Netflix since 2013 which is when it first announced kids profiles. Alongside granular PIN protection, the update had also brought the ability to filter out titles while also making it easier for parents to monitor what their kids were watching within the profile created for them.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1Realme GT 5G India launch set for August 18, will be priced above Rs 30,000
2Asus Chromebook Flip C214 review: Window of opportunity for students
3LG Gram 2021 laptops with 11th Gen Intel Core processors launched in India: Specs, price and other details