Which countries are online the most? A survey released this week by A.T. Kearney lists the top 10 countries where people are online the longest. Brazil heads the list, followed by Nigeria with India in third place. In the survey, 51% of Brazilian internet users said they were online all day long! Over 20% said they use the internet more than 10 times a day. Nigerians and South Africans were the second- and third-most-likely to be online at least 10 times a day.
In comparison, 31% of Indians were online all day long, 21% were online ten times a day, over 40% went online two or three times a day and 7% used the internet once a day. The more interesting aspect of the survey was to determine why people went online. Convenience was the most cited reason but in the case of some countries, social networks have enabled a degree of “democratization”. In China, Nigeria, and India, more than 85% of respondents say that the ability to express their opinions is a key reason for being online. The other incentive is connection with family and friends. This is particularly evident in places such as India (94%), Nigeria (89%), and China (88%), where family ties are strong and social media has taken off fast. In fact, 54% of Indians use the net for social networking, 18% for entertainment and, contrary to perception, just 11% for shopping.