The NASSCOM report on the 'The Future of Internet in India' suggests that India's internet users will grow two fold to 730 million b y 2020.
The NASSCOM report on the ‘The Future of Internet in India’ suggests that India’s internet users will grow two fold to 730 million b y 2020. The report produced by NASSCOM and Akamai Technologies stated that 7 out of 10 new users will emerge from the rural areas. India currently has 400 million users. the report also predicts that since 75% of the next 300 million internet users in India would be from rural areas, most of them will consume data in local languages. India is currently placed 2nd behind China will remain to be the fastest growing internet market.
By 2020, World’s total user base would reach around 4.170 billion, which is more than half the population. R Chandrasekhar, President of NASSCOM said that India’s internet consumption has already surpassed USA’s to become No. 2 globally. By the year 2020, The internet would penetrate deeper into the roots of the country and create more and better opportunities for everyone. This quick growth of the internet will boost the growth of e-commerce, travel, hospitality public sector and media.
With the easy availability of smartphones and its quick adaptation, the internet will expand its territories beyond cities as more services and devices come online. Siddharth Malik, Vice President and Managing Director of the Akamai technologies, India sees this a great opportunity for enterprises to harness the power and reach of the internet to innovate and scale operations. According to the report, the e-commerce market would be valued at $17 billion by 2016. India is speculated to have 702 million smartphones, which will emerge as the preferred device for shopping and accounting for 70% of the online marketing. The travel department will see at least 50% transactions by 2020. Mobile has been called a key factor in the rise of internet users while larger devices will still be relevant in areas of education and business. All the stakeholders would have to work in tandem towards bringing forward the next generation of Internet users in India.