Moto E3 Power: Here’s a sneak peek at the first impression of the brand new smartphone

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Updated: September 20, 2016 2:12:02 PM

Moto E3 Power: Motorola, now owned by Lenovo, just unveiled its Moto E3 variant in India which is on sale in Flipkart at a price of Rs 7,999. It is one smartphone brand with a single-minded focus on user experience instead of just specifications on paper.

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Moto E3 Power: Motorola, now owned by Lenovo, just unveiled its Moto E3 variant in India which is on sale in Flipkart at a price of Rs 7,999. It is one smartphone brand with a single-minded focus on user experience instead of just specifications on paper. Motorola with its Moto E had brought a drastic change in the smartphone landscape in India. That change was initiated by the tech giant with its Moto X series which was then followed by the Moto G line-up. With aggressive pricing and simple design, these smartphones have always appealed to the Indian masses. Elegant software and great battery life have been Motorola’s forte. But as new smartphone brands started launching their devices with aggressive pricing, Moto could not repeat its feat with its Moto E2. That made Lenovo apprehensive about bringing the Moto E3 market which is already occupied by Chinese tech giants like Xiaomi. Yet, now it has launched the Moto E3 in the form of Moto E3 power.

Motorola which once worked on the philosophy of understanding user needs more than concentrating on better specifications, still seems to be stuck on the same radar. While the philosophy worked at the time when Moto E was launched, because India was full of first-time smartphone buyers and they cared more about the cheap device which decent specifications. But now as people have become more aware and aggressive pricing by all the brands, its is now all about specifications. Here is the initial review of the Moto E smartphone:


The Moto E design is very generic and looks like other smartphones like the Moto E3, Moto G4 and the Moto G4 Play. Yet the build quality appears to be good, with the all plastic shell and chrome rim. It is easy to use and seems durable which has been a defining factor for Moto E series. The 5-inch phone sits well in the hand as it is not sharp, instead, curves around the edges and is flat. The fine textured finish at the back makes it easier to hold at the same time gives it a defining look. The speaker grills and earpiece are closer than before. Yet the weight will be an issue like always. But since the battery is removable, it makes it an advantage which most of the smartphones today doesn’t have. With a resolution of 1280 by 720 pixels, it is a significant change over the previous version and works decently, but not as good as other rival phones in the market.


The smartphone comes with an 8 MP camera at the back and supports f/2.2 aperture, autofocus and LED flash. It has a 5 MP front camera. Motorola still hasn’t learnt to make a good camera. Though the autofocus and speed are decent, the pictures clicked at pretty average. In bright light, the camera clicks well, but in low light, it is quite bad. Users get a very basic camera in the smartphone, though the HDR quality is well enough. But the silver lining to this is the 5 MP front camera, which is a big improvement than the VGA camera in the previous version.


With the new 1GHz quad-core MediaTek processor along with a 2GB RAM, the Moto E3 Power offers very smooth experience to the user. Most of the regular apps like Facebook and WhatsApp work decently, but the users should keep it at that. When used for larger applications and games the frame rates drop. MediaTek, though heats lesser than Snapgadron chips, are not as powerful. The apps close with a lag, even in the new phones. So, this is definitely not a gaming phone. The speakers are decent and quite loud but the quality is average at best. Yet, the sound quality during voice calls is really good. The redeeming factor of Moto E3 Power is that it has significantly big 3,500mAh battery which gets the user, almost two days if used normally. The processor and resolution are relatively lower than the rivals, hence its caused less battery drainage. Also, Motorola’s stock Android Marshmallow’s Doze has also a hand to play to this.


It is definitely a non-gimmick smartphone, and at the price range is pretty decent to be worth buying. Yet there is no excuse for the phone to generate less power and click average pictures, at this age when the budget smartphone range has so many companies fighting for. Lenovo seems to have learnt a few lessons in its own range but Motorola seems aloof of it. In short, there are other smartphones in this range which offer more specifications even if they are not as user-friendly as this one.

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