Microsoft took a dig at Apple through a blog post and said that more and more people are switching from Macs to Surface than ever before. Brian Hall, CVP Microsoft Devices Marketing wrote a blog post titled: ‘It’s the most wonderful time of the year – for Surface!’. He said that there are many ‘wonderful things happening across the board for Surface…’. He cited Microsoft’s trade-in credit program for Apple devices. However, he did not back it up with too much of data about sales or shipments. Meanwhile, Apple’s ‘revolutionary’ MacBook Pro has reportedly been suffering huge software and battery issues. Ever since buyers have got hold of the device with the Touch Bar, there have been several complaints. The issues, reportedly have been so huge that the devices have crashed to the point of unusability.
Hall, in the blog, writes, “More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface, coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud because it means we’re doing good work.”
Meanwhile, organisations which are interested in making a Surface Hub purchase, Microsoft has announced the ‘Try and Buy’ program which enables resellers to allow customers to test the device for a month before they can buy it. ‘Try and Buy’ will go live soon in the US and Europe. Consumers will be able to test around five of the 55-inch or 84-inch gadget before they can commit to the purchase.
Hall wrote in the blog: “We’re introducing a Surface Hub Try-and-Buy Program: We will enable a select set of our resellers to provide customers Hubs for 30 days before the committing to purchasing a large set of devices. This will launch in the US and European Surface Hub markets this winter and in Asia pacific at a later date. We have the data to show that this is a winner program because people and businesses that use Surface Hub are amazed by it – and really want their business to use Surface Hub.”
Microsoft Surface is a really useful device for organisations to collaborate with the staff for various projects to train them and also conduct large-scale Windows related operations.