Microsoft move comes after Google's announcement last year that it would begin selling smartphones for under $100 in emerging markets.
Microsoft on Wednesday unveiled two new low-cost smartphones aimed at pushing its Windows Phone operating system to users in Europe, Asia, the Middle East and Africa.
The two Lumia handsets — made by the unit of Finnish- based Nokia which Microsoft acquired last year — will begin rolling out in February, with prices starting at 69 to 79 euros (USD 81 to USD 93).
The launch is part of a goal by Microsoft aimed at “bringing devices to as many people and price points as possible,” said Jo Harlow, corporate vice president for phones at Microsoft.
Both smartphones come with latest Windows Phone 8.1 operating system, Microsoft’s Office suite including Word, Outlook for email, Skype, and up to 30GB of free cloud storage.
The less expensive Lumia 435 comes with a four-inch display, and modest two-megapixel front camera. The more expensive 532 features the same display but includes a more powerful camera and access to some high-speed networks, and the possibility of dual SIM for using more than one phone number.
The move comes after Google’s announcement last year that it would begin selling smartphones for under USD 100 in emerging markets to boost the Android operating system.
Other low-cost handsets aimed at the same markets include some using alternative operating systems including Firefox from Mozilla.