BenQ looks to capture the gaming display market in India with new monitors
Taiwanese display technology major BenQ is gearing up for mission India—to capture the fast-growing gaming accessories demand with a salvo of new gaming monitors for both professional and domestic use. The Taipei-headquartered firm, which claims to have over a 90% share in India’s gaming display market, has established a major presence in the country in recent years, thanks to the steady adoption of modern teaching aids and new technologies by educational institutions here. In a short span, it has established a strong market presence in the LCD displays, LED monitors and digital projector categories. “BenQ has already made a name for its display technology and using this core competence we would like not only to maintain our dominant position but expand it in India,” said BenQ country head and
general manager, Rajeev Singh.
According to Rajeev, the professional gaming sector is budding fast in India and that is why the company has decided to taste a piece of the action by allowing customers to avail its latest offering—the XL and the RL series gaming monitors. “We are not only looking to sell our products but to expand the whole ecosystem to match the equation of supply and demand. And this is a global launch,” Rajeev said.
Asked what was special about the monitors that set them apart from the regular ones, Rajiv said that BenQ using its expertise in display tech had designed monitors ‘helps the user win’. He further explained saying, “Our monitors offer superior technology with a plethora of features like a faster refresh rate and a black equaliser.”
While for a gamer a faster refresh rate means sharper pictures, no blurring and a display rate faster than the other monitors which increases accuracy in games, a black equaliser aids the gamer in seeing better in darker scenes of the games. Rajeev added that the monitors not only come with presets and options to customise the display but with a ‘scroller’ or ‘S-Switch’ that lets the gamer easily change settings without having to pause the game. “BenQ monitors are also highly adaptable when it comes to the aspect ratio as pictures don’t look flattened and gives more precision to the gamer,” Rajeev said.
Also, Rajeev said that BenQ understands its professional customers and thus “we know that how dearly they hold their gaming gear so we put a small suitcase like pin for them to carry the monitors to the competition.” Asked about BenQ’s plan in India to drive up gaming, Rajeev said that BenQ for the first time in India has sponsored Oblique Gaming—a professional gaming group—to show its support and also display the monitors’ superior capabilities. The group in turn endorsed the fact that BenQ monitors were giving them an edge in competitions. But the Taiwanese firm has not stopped its products at the professional front, it also has products for the casual or the passionate gamers who look to enjoy the games at their leisure time. “We have also kept the affordability factor in mind. We have monitors that start from R10,000 and can serve the non-professional gamers,” Rajeev said.
According to Rajeev, BenQ which is looking at a massive 200% growth y-o-y in business, also has come out with zero-lag monitors for consoles. “Our zero-lag monitors are better than TVs as they are again built for gaming and are reasonably priced when compared to a regular LED/LCD TV,” Rajeev said. He explained saying that normally HDMIs for TVs have a slower response time and thus derives the gamer from the pure
experience. “In fact we also have 3D-enabled monitors too so the gamers can enjoy better and do not have to look to 3D TVs separately,” he said.
Currently, all of BenQ’s releases can be bought online via Amazon and Flipkart. When asked about the experience of selling their electronic equipments via e-tailers, Rajeev said that BenQ is yet to face any problem in this front but also opined that e-tailing should be regulated.