‘Made by Google’: Here’s what to expect at Pixel launch event on October 4

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Updated: October 3, 2016 5:44:45 PM

Google Pixel launch: After Apple's grand event in San Francisco last month, its time for Google to show off its products. In a move, very unlikely of the tech giant, it is going to present a major event in San Francisco on October 4.

google, pixel, pixel xl, google event, pixel launch, google pixel event, made by google, google launch, andromeda, oct 4, google oct 4, google nexus, google pixel, google pixel xl, pixel specifications, pixel launch date, pixel smartphone, google smartphone, android, android nougat, nougat 7.0, google android, san francisco, financial expressGoogle Pixel launch: When the anticipated Nexus 7 tablet was launched at a Google event in San Francisco, California, in 2013. (Picture: Reuters)

After Apple’s grand event in San Francisco last month, its time for Google to show off its products. In a move, very unlikely of the tech giant, it is going to present a major event in San Francisco on October 4. Based on various reports and rumours, some of the products that the company may unveil can be expected, but the thing which has the maximum possibility is that it will be a majorly hardware specific launch event. Apart from the new Chromecast, the new virtual assistant, a router, Amazon echo rival, the most notable announcement that is expected to be at the Google launch is the brand new smartphone. Google has already planned to ditch the Nexus brand of smartphones and instead bring out the new Pixel.

As Google is all set to make some major hardware announcements on October 4, consumers can still see some signs of the changes and guess what to expect. Google has an annual ritual of announcing its flagship smartphones, yet this year appears to be distinct. Google in an enigmatic new advertisement had shown a box, devoid of context which metamorphosised into a rectangular shape symbolising a smartphone alongside the Google logo and ‘Oct 4’ written. Apart from that, Google is expected to unwrap its latest Andromeda OS which is a hybrid of Android and Chrome OS. Google has done something which it has never done when it comes to hardware, present a very aggressive marketing strategy, by its ‘Made by Google’ logo. Here are a few things we can expect at the October 4 launch event:

Pixel smartphones:

Pixel and Pixel XL, if launched will undeniably be the superstars of the evening. There have been numerous rumours doing the rounds about Google’s new branded smartphones since a long time, and it remains to be seen how many such amazing tech can it pack in them. Pixel will replace Google’s long-standing Nexus program, and it will be produced with Google’s name itself, unlike nexus which was produced by other smartphone manufacturers. Both the smartphones are expected to come in different sizes, somewhere around 5 to 5.5 inches. These phones should be powered by the latest Qualcomm Snapdragon 821 processor, 4GB of RAM, 1080p or quad HD displays. Cameras should be a minimum of 12 MP. Add to it the new technology of fingerprint scanners and bigger batteries. These features will be seen much before they can be seen in any other premium Android models. When it comes to body and design, Google will leave no stones unturned to make a smartphone with a great build. Apart from this great hardware, Google will also unveil the latest operating system called the Android Nougat 7.0. The only hitch in these phones is the pricing. With an expected price of $649, Pixel smartphones may be a disappointment to many as this kind of pricing is in the range of top models of other brands.

Also read | ‘Made by Google’ Teaser: What the latest theatrical video means for Google’s Nexus to Pixel branding


On the software front, it is quite possible that the biggest unveiling will be called Andromeda. Google’s Andromeda OS has been long-rumoured. It is a hybrid of Android and Chrome OS, is expected to be unveiled, finally. With Hiroshi Lockheimer, Senior VP of Android, Google Play and Chrome, tweeting that, “We announced the 1st version of Android 8 years ago today. I have a feeling 8 years from now we’ll be talking about Oct 4, 2016.” it seems to have become even clearer.

Also read | As smartphone wars rage on, here’s how iOS 10 fares against Android Nougat 7

Google HOME:

Google, according to rumours, has apparently been preparing its own variant of a smart-home device similar to Amazon’s Echo. The product was announced at the I/O in May this year. During the event, one can expect the dates and information regarding the product launch to be announced. According to rumours, the product will be launched at a price of $ 129, which is much lesser than Amazon’s Echo.

Chromecast Ultra

The Chromecast Ultra priced at $69, is a small streaming dongle with the support of 4K video and HDR. The new update of the CHromecast though costly is understandable with its improved features.

Google Wi-Fi

Google is reportedly going to release a new router with the option of simple mesh network attributes. Multiple routers being set up at a place, is not a novel idea, yet with new technology it is getting even more simplified, and with Google joining the party, it sure is going to turn some heads. OnHub routers, which was a famous product of Google, though will enter an unknown territory, which Google Wi-Fi launches, along with smart home features. It is expected that the cost will be around the same as that of Google Home.

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