South Korean electronics giant LG on Tuesday launched two premium segment OLED TVs with 4K resolution priced at Rs 5,79,990 and Rs 3,84,900, respectively, for India.
The new TVs come with LG-developed WebOS 2.0 system for a smart TV experience and sound-engineering company Harmon Kardon’s sound bar.
OLED or organic light emitting diode is a technology which produces better quality images in terms of resolution and colour.
The 4K resolution is the higher version of full high-definition technology and supports 4096 x 2160 pixels which results in sharper images.
The company also said that it will invest nearly $8.6 billion globally over the next three years in OLED TV technology.
“We are looking to invest nearly $8.6 billion over the next three years globally because we feel that OLED will become an industry standard technology in the years to come. We have seen the demand grow exponentially,” Howard Lee, director of entertainment at LG India said at the sidelines of a launch event.
According to LG, the demand for OLED will see a rise from 5,000 units in 2013 to 1 million units by 2016-end.
About India’s contribution to OLED TVs’ revenue, Lee said India contributes only 1.5-2 per cent of the total. “We are launching these TVs in India as there are many hi-tech-loving consumers in the country,” he said.
Lee also said that the company has plans to launch larger-sized screens and flat TVs with OLED technology. Currently, LG manufactures only curved OLED TVs.
According to Lee, the company is producing all OLED TVs at its plant in Pune and has recently doubled the annual production capacity from 1.5 million units to three million units.
With IANS inputs