Competition for Google? China’s LeEco launches driverless concept car LeSEE

By: | Updated: April 23, 2016 9:03 AM

Chinese technology company LeEco conducted a mega event in Beijing during which it launched its driverless concept car, three superphones and televisions.

driverless car-reu-LThe company claims it employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than billion. (Representational image)

Chinese technology company LeEco conducted a mega event in Beijing during which it launched its driverless concept car, three superphones and televisions.

LeEco, formerly known as Letv, is a global internet and technology company founded in November 2004 by Jia Yueting and Liu Hong.

The company claims it employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion.

Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

The highlight of the event was the driverless concept car named LeSEE that drew gasps from the audience when it was slowly driven onto the stage.

The gasps turned louder when the car parked itself into a corner without any human help. LeEco says the concept car not only has fully-automatic driving functions but can also learn on its own, with facial recognition, emotion recognition, system recognition and path recognition.

LeEco’s founder Jia Yueting with Le Supercar’s co-founder and global deputy president Ding Lei, revealed the first model of the concept car.

The company also launched three new phones- Le 2, Le 2 Pro and Le Max 2 with USB Type-C audio port featuring CDLA (Continual Digital Lossless Audio) technology to offer high-quality uncompressed audio. This means goodbye to the conventional 3.5 mm headphone jack. Le 2 has a 5.5-inch full HD (1080p) display and is powered by MediaTek’s Helio X20 tri-cluster deca-core processor paired with 3GB of RAM and 32GB of onboard storage.

It is equipped with a 16-megapixel rear camera of aperture f/2.0 with PDAF and LED flash, and an 8-megapixel camera up front.

Le 2 Pro is powered by MediaTek’s Helio X25 deca-core chipset paired with 4GB of RAM and 32GB and 64GB internal storage variants. It comes with a resolution of 21-megapxiel in the rear camera and has a front-facing 8-megapixel unit.

Le Max 2 has Qualcomm’s Snapdragon 820 quad-core processor paired with 6GB of RAM and 64GB of onboard storage.

All the phones run on Android 6.0 Marshmallow operating system wrapped under LeEco’s customized EUI 5.5, according to a release issued by the company.

The event also witnessed the launch of three fourth generation super televisions- Super 4 X50 Pro, Super 4 X50, and Super 4 X50 CSL. LeEco says all three televisions have 50 inches, 9.9 mm ultra-slim metal bodies along with the TV flagship chip Mstar6A938, 3GB RAM plus 16/32 GB eMMC5.1 high speed flash drive, and support MEMC dynamic image processing technology, as well as HDR technology.

Another noteworthy feature of the event was the launch of the Ecological UI system — an upgrade to the EUI — EUI5.

This permits a 9-channel direct stream allowing the user to watch nine games at the same time. LeEco said it also allows a user to watch a single game from nine different camera angles.

(Travel for this report was sponsored by LeEco)

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