Karbonn Fashion Eye and Fashion Eye 2.0 smartphones set to get Staqu artificial intelligence (AI) boost

By: | Updated: July 27, 2016 5:58 PM

Targeted at style conscious people, Karbonn’s new smartphone range comes integrated with a fashion app which allows users to search for an outfit by simply clicking its picture.

Targeted at style conscious people, Karbonn’s new smartphone range comes integrated with a fashion app which allows users to search for an outfit by simply clicking its picture. (Representative Image)Targeted at style conscious people, Karbonn’s new smartphone range comes integrated with a fashion app which allows users to search for an outfit by simply clicking its picture.

The homegrown device maker Karbonn Mobiles has partnered with Delhi based artificial intelligence startup – Staqu, to introduce artificial intelligence (AI) enabled fashion search feature in its new range of smartphones – Fashion Eye & Fashion Eye 2.0, said a statement.

Targeted at style conscious people, Karbonn’s new smartphone range comes integrated with a fashion app which allows users to search for an outfit by simply clicking its picture. The AI engine of the app automatically recognises the print, patterns and colours of the outfit to give relevant results aggregated from over 4 million fashion products. It also allows users to compare prices and pick up the best deals available on outfits and accessories of their choice.

“Amassing a base of an estimated 20,000 users within the beta phase of the app launch, we are highly confident about the consumer response to our Fashion Eye range expecting it to push our VAS revenue streams to go upto 10-15% by the end of FY 2016-2017,” said Shashin Devsare, executive director, Karbonn Mobiles in a statement.

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