Jawbone announced its India entry and launched its UP activity trackers at a starting price of Rs 4,999.
San Francisco headquartered company Jawbone on Wednesday announced its India entry and launched its UP activity trackers at a starting price of Rs 4,999. The wearable products company launched the three products UP Move, UP2 and UP3 in an exclusive partnership with Amazon.
The premium UP3, available in four colours, will come at a price of Rs 14,999. The UP2 and UP Move will come at prices of Rs 9,999 and Rs 4,999 respectively.
The bands will track sleep, activity, nutrition along with clear tools to help them take action.
“India being a design and consumer savvy market and with heart diseases, diabetes being the two major causes of death, our bands will help people better understand their health and well-being,” said Travis Bogard, vice-president of product management and strategy at Jawbone.
The entry of Jawbone completes the checklist of all top wearable companies’ presence in the country.
“The UP by Jawbone consists of hardware and powerful software which helps the users understand how they sleep, move and eat so that they can make choices to live better,” the company said.
Jawbone seems to be banking on the “duels mode” in its app to make experiences more engaging and social.
“The UP app is powered by Smart Coach – Jawbone’s intelligent coaching system which turns data into personalised guidance, giving you actionable insights and challenges to help you improve your sleep, activity and diet,” it said.
The tracker bands and the app will work with iOS, Android devices.
With agency inputs