The iPhone X has been Apple’s top-selling iPhone device since it was launched in November, with sales of iPhone X exceeding the ‘expectations’ resulting in the company’s biggest quarter ever, where it reported a profit of $20 billion while the revenue climbed to $88.3 billion, up 13 percent from last year’s fourth quarter. In its quarterly earnings report for the fourth quarter, however, Apple said that the overall shipment of the iPhone devices in the last quarter stood at 77.3 million iPhone units, which is 1.15 percent lower than the shipments carried out at the same time last year. Despite the high claims, the exorbitantly priced iPhone X could be a major factor that led to the decline in the total iPhone shipments for the Q4 2017.
Addressing the earnings call, Tim Cook said, “We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup.” Riding on the sales of iPhone X that passed the expectations, Cook added, “iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.” The total revenue collected from the sale of iPhone devices rose 13 percent from the same time last year. The latest iPhone models — iPhone 8, iPhone 8 Plus, and iPhone X — gave a sales output of 77.3 million units.
During the last quarter, Apple sold 13.2 million iPads and 5.1 million Mac computers, apart from the iPhone devices. Last year in the same quarter, around 13 million iPads and a little higher 5.4 Mac computers contributed to the total shipments. Besides, Apple announced that it has reached 1.3 billion active Apple devices globally in January. Cook said Apple had also achieved a significant milestone in January, with 1.3 billion active installed base of devices. This, Cook said, corresponded to an increase of 30 percent in two years, and claimed as “a testament to the popularity of our products and the loyalty and satisfaction of our customers.”