Instagram's obsession with rolling out Snapchat-like and Facebook-like features has been quite evident lately.
Instagram’s obsession with rolling out Snapchat-like and Facebook-like features has been quite evident lately. The trend continued when the latest upgrade of the app unveiled two new features: live video broadcast through Instagram Stories and ‘vanishing’ pictures for Instagram Direct. The live video is not something which Snapchat has started yet, though it is nothing new as Facebook Live and Periscope are already very popular for that feature, and it was just a matter of time till it made its way to Instagram as well. The Live video feature is inbuilt in the current Instagram Stories feature. When the user swipes over to insert a video or photo to the story, he/she will get the option to go ‘live’ also. Once live video broadcast begins, the user’s followers will be able to see a tiny ‘Live’ badge at the story icon to help them tune in. Indeed, like Facebook, this interface also lets live comments to flow in the section and the followers can also like or rather ‘heart’ the live video as well.
The company has also planned to push the Live stories in the explore tab inside the app, which will make users be able to see other broadcasts as well that they did not know they needed to follow. The ‘disappearing’ pictures and broadcasts can now be sent through the Instagram Direct feature to one person or a group that the person is a part of. The disappearing pictures and videos can be sent only to the people who follow the user. If somebody takes a screenshot of the user or reply the video, an alert notification will be sent to the user. The ability of doodling and writing on the picture is indeed present in Instagram Stories.
The Live video feature might take some time to be rolled out but the disappearing messages option has been unveiled already. Instagram introduced the Stories feature in August and according to the company it has more than 100 million daily active users. The count is as huge as one-fifth of Instagram’s monthly active users, and only 50 million short of Snapchat’s reported daily users of 50 million.