Flock, a team application, in a bid to change the way workplace communication happens in India and the world. Flock is a group messaging app, which is like other messaging apps like WhatsApp and Messenger yet it is restricted and customised for work environments. In the enterprise area, there is a new competitor to Slack. According to Flock, its software is 2.5 times faster than that of Slack. It has also claimed that there will we a productivity gain of a minimum 30 percent. Slack started in the US had the objective of cutting down of emails exchanged in offices and instead introduces chats. One can share presentations, have video chats, and organise discussions by creating teams even if employees are sitting at different places. This ease makes the work more effective and efficient. Even Facebook has its own enterprise app called Face at Work, which offers the employees personal and group chats.
Flock was launched in India around two years ago. It has now announced that it will expand into the US market. It was brought into light its customer which consists of big brands like Whirlpool, Tim Horton, Ricoh and Victorinox. Flock had launched its alfa version in late 2014, and till now it has more than 2,50,000 downloads, with a daily user count ranging from 30,000 to 40,000. The company released a data analysis which stated that almost 60% of those users have reduced their email usage to half and almost 10% have done away with personal meetings. Slack had reported 2,700,000 daily active users in April this year and 800,000 additional paid users, which is almost ten times that of Flock.
As in a country like India, still a lot of workplace communication and collaboration relies on emails and telephone calls, Flock has a huge way to go and at the same time a great opportunity to explore. The company also provides the option of integration of the company employees with the accounting, which makes it easier when it comes to salary counts and pay slips. The app in itself is easy to use and is free. It only charges when the data needs to be preserved for more than a month. Flock also has a chat bot which returns data when a work is done, which single-handedly can increase a lot of productivity.
Flocks also have a rival in India called the WorkApps. WorkApps also has a customer case of companies like HDFC, Prudent, UTI, Piramal, THub and Prudent. As more and more companies in India realise the importance of a single platform for creation and assigning of tasks and also analysis and discussions, these companies will have a huge opportunity to create a customer base and can give a serious threat to Slack.