India’s leading handset maker Micromax today added yet another first to its kitty with the launch of its ‘Joy’ series, offering disruptive pouch packaging and great value offering for consumers. The company unveiled its first two handsets in the series – the X1800 & X1850, in pouch packaging phones – at a price point of Rs 699 and Rs 749.
The Micromax Joy X1800 is priced at Rs 699, equipped with a 4.49 cm coloured screen, durable body and a camera. The device also packs an efficient battery to give consumers up to 235 hours of standby. The X1800’s tough, dust-proof keypad makes quite a style statement while offering great value to consumers. The device is now be available in the retail stores.
The Micromax Joy X1850, priced at Rs 749, comes with 4.49 cm coloured screen and 1800 mAh batter. Micromax is promising a whopping 25 days of back up on the device. With 4GB expandable memory, Bluetooth and more, the device facilitates best connectivity at this unique price point. The device will be available in the retail stores in a week’s time. The durability and long battery life of the devices make them ideal for consumers seeking a back-up device.
Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics Limited, said, “We introduce products which offer great value to the consumers. With the launch of Joy series, we have taken a lead yet again by offering a unique combination of innovative packaging and great value through our offerings.”
Micromax Joy Specs