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  1. In a first, Micromax unveils ‘pouch’ packaging; launches Joy phones priced at Rs 699

In a first, Micromax unveils ‘pouch’ packaging; launches Joy phones priced at Rs 699

Micromax become first handset maker to bring pouch packaging in mobiles phones by launching in Joy series at a price point of Rs 699-Rs 749.

By: | New Delhi | Updated: February 9, 2015 9:13 AM
Micromax, Micromax Joy

Micromax unveiles its first two handsets in Joy series – the X1800 & X1850, in pouch packaging phones, at a price point of Rs 699 and Rs 749.

India’s leading handset maker Micromax today added yet another first to its kitty with the launch of its ‘Joy’ series, offering disruptive pouch packaging and great value offering for consumers. The company unveiled its first two handsets in the series – the X1800 & X1850, in pouch packaging phones – at a price point of Rs 699 and Rs 749.

Micromax, Micromax JoyFeaturing a colored screen, camera and other essentials like FM radio, alarm clock, flashlight and more, both the devices bring meaningful innovations and features at affordable price point.

The Micromax Joy X1800 is priced at Rs 699, equipped with a 4.49 cm coloured screen, durable body and a camera. The device also packs an efficient battery to give consumers up to 235 hours of standby. The X1800’s tough, dust-proof keypad makes quite a style statement while offering great value to consumers. The device is now be available in the retail stores.

The Micromax Joy X1850, priced at Rs 749, comes with 4.49 cm coloured screen and 1800 mAh batter. Micromax is promising a whopping 25 days of back up on the device. With 4GB expandable memory, Bluetooth and more, the device facilitates best connectivity at this unique price point.  The device will be available in the retail stores in a week’s time.  The durability and long battery life of the devices make them ideal for consumers seeking a back-up device.

Commenting on the launch, Vineet Taneja, CEO, Micromax Informatics Limited, said, “We introduce products which offer great value to the consumers. With the launch of Joy series, we have taken a lead yet again by offering a unique combination of innovative packaging and great value through our offerings.”

Micromax Joy Specs

Micromax joy

 

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  1. U
    unnikrishnan
    Feb 7, 2015 at 9:46 pm
    what you mean by back up??????
    Reply
    1. U
      unnikrishnan
      Feb 7, 2015 at 9:47 pm
      what yuu mean by back up??
      Reply
      1. U
        UNNIKRISHNAN KONNAMKOTTIL
        Feb 10, 2015 at 12:00 pm
        Rs. 749
        Reply

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