A large number of Indians are extremely impatient when it comes to online browsing. And now there is a report to back this statement. Nearly two-thirds of Indian internet users are not willing to spend more than five seconds for a web page to load. On Wednesday, according to Limelight Networks, a global digital content provider, conducted a survey and said that Indians are the most demanding Internet users. It also said that around 54 per cent of the Indian internet users would not wait too long for a website to load and move to a different one.
The report also states that almost 10 per cent of internet users in India are not willing to re-visit a website after having a slow web loading experience. Most of the internet users in India use smartphones as their primary device used to access online content. More than half or 56 per cent expect a fast web experience irrespective of what device they are using.
The Senior Director at Limelight Networks, Michael Milligan, in a statement, said, “In today’s crowded market, brands can’t risk delivering a poor online experience to their customers”. The annual global report from the firm found a major increase in time spent online and the impact of online experiences on customer loyalty.
Globally, more than 45 per cent of people spent at least 15 hours a week online outside of work, a 64 per cent increase from last year. Almost a third of Indian consumers spend at least 15 hours a week online outside of work — the lowest amongst the countries surveyed.
Indian consumers also want to know their information is being safeguarded online. 69 per cent have a negative opinion of a brand after it has experienced a security breach, and 45 per cent say they will not shop at a website that has been the victim of a cyber-attack.
“Security breaches, slow performance and other elements of an inefficient online experience impact a shopper’s actions and have long-lasting effects on brand reputation and customer retention,” added Milligan.