Taiwan-based handset maker HTC will launch wearable devices in India by the year end...
Taiwan-based handset maker HTC will launch wearable devices in India by the year end. The first device, which will be rolled out in the US and later in India, is called Grip, a fitness device.
Besides wearable devices, HTC will also launch a virtual reality product called Vive for the US market, in partnership with Value, an entertainment software technology company, as part of its diversification to boost sales.
“We are bullish about launching wearable devices and the gaming product. The first product is called Grip, a GPS-enabled fitness tracker. This is the first product of HTC’s partnership with the US-based Under Armour, which will be used to keep track of runs and other workouts,” said Faisal Siddiqui, president, South Asia, HTC.
“While we see a demand for such wearable devices in the US, the market is very nascent in India. However, we are hopeful for the momentum to pick up in India as well,” he said, without disclosing the pricing details.
On the virtual reality (VR) gaming product, he said the launch is likely by the 2015 end for the US market, but not decided on the Indian launch.
He said the gaming product has many business applications such as healthcare, retail and education. “We see a real opportunity in transforming everyday experiences. Travel, attending a game, meeting friends or even shopping will never be the same again and the companies are working with leading content creators, including Google, HBO, Lionsgate and the National Palace Museum in Taiwan in order to make that vision a reality,” he said.
The gaming product has a full room scale 360 degree solution with tracked controllers, letting you get up, walk around and explore your virtual space, inspect objects from every angle and truly interact with your surroundings. Setting a new benchmark for performance, the headset features high quality graphics, 90 frames per second video and incredible audio fidelity, he added.
Meanwhile, HTC is targeting a marketshare of 12% in the Indian smartphone market with a portfolio of over 12-14 new phone launches. ‘We are creating a portfolio of products for the growing Indian market. The Indian market is the fourth largest market for the company after US, China and Europe and has a marketshare of 6% at present,” he added. Last year, the company had a marketshare of 2% and launches over 12 devices during the year. The target is now 12%, he said without disclosing the timeframe. On manufacturing in India, he said that the company has not firmed up any plans to manufacture in India
HTC is also eyeing smaller cities to increase sales after metros. “We plan to be in atleast 100 cities as we expand our portfolio and look at more launches in the sub Rs 10,000-category. By the end of this year, we will have expanded our channel partner network too with 15,000 outlets in the next six to seven months, he added.