It wasn’t the M9 after all. HTC pulled a surprise out of the bag and launched the One M9+ in India instead of the HTC One M9 which it showcased at the Mobile World Congress last month. The One M9+ will be priced R52,500 and will be available in India early May.
The HTC One M9+ will feature a 5.2-inch 2K display and will be powered by a Mediatek processor. It will also bring back a 20Mp dual camera like in the M8 which the M9 had discarded. There is also a fingerprint scanner.
The other features are similar to the HTC One M9. HTC is also offering Myntra vouchers of R15,000 with the smartphone and has also suggested an easy EMI scheme.
It seems HTC is trying to take on Samsung by offering a larger screen along with the full metal body at a price very similar to the entry-level version of the Samsung Galaxy S6.
The surprise was pre-planned if HTC south Asian president Faisal Siddiqui is to be believed.
“We had decided to launch this model in China and India,” he said, adding that they will decide later on whether to roll out this model for other markets. He confirmed that the HTC One M9 will not be coming to India.
The M9+ will be the costliest phone running a MediaTek processor in India.
“We do not think that will be an issue with customers. The response to our other Mediatek phones has been very good,” Siddiqui said.
MediaTek processors are generally associated with affordable phones. However, of late the company has been giving top chipmakers a run for their money with processors with unprecedented benchmarking scores and superior media capabilities.
HTC has also launched the One E9+, a larger upgrade of the E8, as well as the HTC Desire 326G dual sim, a more affordable version of the Desire 526G.