With the focus of the government on ‘Make in India’ to boost manufacturing and take its share in GDP from the current 18% to 25%, and Indian businesses aiming to be more productive, there is growing adoption of technologies such as cloud computing, artificial intelligence (AI) and 3D printing that enable good design and faster productivity. This is what global printer and PC major HP promises to deliver with its newly launched 3D printing solutions in India. According to the US firm, its new Jet Fusion 3D printing will remove speed, quality, and cost barriers that have limited 3D printing to a niche market for long. Company officials inform that the Multi-Agent process technology used in its 3D printers transform part properties voxel by voxel – allowing limitless applications, materials and colours. In 3D printing, a voxel represents a value on a regular grid in a three-dimensional space, like a pixel with volume. Each voxel contains volumetric information that essentially bring a product to life with the desired properties. “3D printing will complement existing manufacturing technologies and provide companies flexibility and competitive advantage in terms of cost, customisation and time to market,” Sumeer Chandra, managing director, HP India told FE.
Currently, the printer major sees opportunities for 3D printing in sectors that are high on value added engineering and have low to mid volume requirement such as automotive, defence, consumer goods, healthcare, education, apparel & fashion and construction. “India already has a very robust manufacturing base in automotive, auto ancillaries and high value industrial products that would be keen to explore possibilities with 3D printing technology,” said Chandra adding that as the technology and material becomes affordable, 3D printing in India will further pave its entry into other segments such as arts and design, interior decoration, fashion accessories.
HP 3D printers are priced Rs 2.5 crore onwards. It has signed up with two partners—Imaginarium and Adroitec—and will add more partners and expand the network to provide geographic and vertical segment reach.