Radio taxis are dependent on good quality maps, so are e-commerce firms that need to have the exact address so that the delivery boy knows where to hand over the package. The online travel agent again needs to lay his hands on maps with the minutest of details to make the going smooth for his customer. As India goes increasingly online, MapmyIndia, which pioneered digital mapping in the country way back in 1992, is creating digital solutions including GPS-based IoT devices and location-based enterprise SaaS suitable for Indian businesses and citizens. Already, companies such as Ola, Avis, Idea, Flipkart, Amazon, Ola, Uber and the State Bank of India use MapMyIndia technologies integrated into their offerings.
RealView is one such solution. Touted as a rival to Google’s Street View, it aims to create a digital twin of the real world, with a virtual recreation of India. “It will be an all-India map of the outdoor and indoor, in 360-degree and 3D, highly accurate and updated live, available in all local languages, captured from the ground as well as skies where each place and object is given a unique, simple, standardised identity, that we call eLoc,” said Rohan Verma, executive director and chief technology officer, MapmyIndia, adding, “eLoc code hopes to be for addresses what Aadhaar is for people.”
The maps and navigation systems provider has also announced partnerships with government and private agencies, such as Indian Space Research Organisation (ISRO), Idea Cellular, Reverie Language Technologies, in order to expand its product offerings and consolidate its position in this niche sector. Take for instance, MapmyIndia’s partnership with Bengaluru-based Reverie Language Technologies. Collaborating on the existing MapmyIndia platform, they have localised India’s largest repository of digital map data on a new language-based intelligent keyboard app, with map intelligence and assistance integrated, called Hey Map.
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“This effort should enable all Indians to benefit from map and location information, regardless of the language, app or website they are comfortable using,” he said. He added that it will allow users to enter MapmyIndia’s new eLoc solution, which shortens and simplifies confusing long Indian addresses into six alphanumeric characters into the address input field of any app or website, be it an e-commerce, taxi or food delivery app, and help in enabling accurate and efficient doorstep directions, deliveries and drop-offs across the country.”
MapmyIndia and ISRO have joined hands to build an indigenous solution for space, ground and satellite mapping and navigation technologies. As such, the space agency’s satellite-based mapping portal Bhuvan, indigenous satellite navigation system NAVIC,and MapmyIndia’s maps have been integrated for a mapping solution. MapmyIndia has built a fisherman and Coast Guard alert app to help prevent fishermen from straying beyond Indian waters through the tracking and geo-fencing features in its Map app.
There’s an innovative solution for street light automation too, made in collaboration with Aatapaha, which specialises in street light automation and associated services. Also referred to as CCMS (Centralised Control and Monitoring System), it runs on GPRS technology and connects to a server application that records events and energy data for each feeder point in the city.
“As we look to the future of India and MapmyIndia, we are focused on creating maps so advanced they mirror the real world and build location technologies so powerful that they can leapfrog India to the forefront of the digital world. Our business is strong and fast-growing, with a CAGR of 40% YoY during the last decade,” said Rakesh Verma, managing director and co-founder, MapmyIndia.