Google dominates online advertising, with about $116 billion in ad sales last year
Google’s main search business uses mostly anonymous queries to make money, the company’s chief legal officer said Tuesday.
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In search ads, where the Alphabet Inc. unit makes most of its profit, more than 90% of the value is in the search itself “because it provides such a strong signal,” Kent Walker told journalists in Munich during the unveiling of a security centre in the German city.
Another 5% comes from people’s location and the rest from other information, he said, without elaborating.
The company has been rolling out new privacy features in the wake of a global crackdown on how the world’s largest technology companies collect and use personal information to make money.
Google dominates online advertising, with about $116 billion in ad sales last year. Walker’s comments came on the same day the company unveiled a slew of new ad formats.