Hate visiting a zillion websites or installing gazillion applications to keep a track of all the niche stuff that you like? Hold on, we all have been there and struggled to decide which app to keep or uninstall. There needs to be a smarter way to deal with this dilemma. Allow the process of app aggregation to search for the best of apps/web across specific categories and provide all relevant features which matter to you –
An average mobile app has a brief shelf-life; and user retention and engagement are major concern areas for app developers and marketers. The app creators need to ensure that users stay connected and engaged from the minute they download to three months down the line. Therefore, arises the need of a feature rich, unified aggregator app which offers a simple, smarter UI and consumes less storage space on your smartphone.
With the burgeoning mobile app space, app developers/companies are now increasingly focusing on creating unified, multi-purpose applications which reduce the trouble of downloading multiple apps for specific purpose or feature, benefiting the end-consumer. Focused on delivering the best possible user experience on mobile devices, app aggregators make it easier for the connected consumers to access content from different sources in one app. The user can thereby save sufficient time and energy and receive personalized, contextualized and localized content, relevant to the user. So whether you are looking at a multi-purpose camera app or music app or message app for that matter, the app aggregators do the trick and bring you the best of the features available across a segment at one single place.
Imagine a scenario where you don’t have to install multiple camera apps on your smartphone, rather access a single advanced camera app that packs in the best of features available across all the apps to click, edit, create a collage or a video or add multiple filters. With such an app, photo lovers will be able to free up significant storage space on their smartphones. Not just photo apps, aggregation can also help the music lovers to provide the ultimate music discovery tool along with offering a massive library of videos, content and radio at one’s fingertips.
As low cost mobile phones with limited storage space are the popular choice for majority of Indian consumers, the need of the hour is applications which consume less memory space along with packing the best of features available. Some of the key benefits for consumers include:
· Simplicity: Aggregators streamline and consolidate content and processes to make consumption easier for consumers by cutting down search time and overall effort.
· Customization / Filtering: With app aggregation, users will be able to specify the type of information they want and the kind of content they don’t wish to see, giving the users the unique ability to control or customize information as per their requirements.
· Ownership of data: With a wider reach, aggregators have a better understanding of consumer patterns, trends and purchase behavior. In some cases, they may not even send users to the source, so they solely own the information about that consumer, and may use it for their benefit.
· Wider Reach: Aggregators drive more traffic since they capture all of the traffic that would have gone to the individual sources. They are able to take advantage of simplicity and range to attract more users and potentially pull greater traffic.
The app market is extremely cluttered and finding out the appropriate apps worth one’s time and best suited as per needs and lifestyle can be time-consuming. Hence, app aggregation provides users ease of use along with a seamless, unified experience by de-cluttering the smartphones.
Saurav Kumar is CEO & Co-Founder, Cube26.