Google shouldn\u2019t have to apply the so-called right to be forgotten globally, an adviser to the EU\u2019s top court said in a boost for the U.S. giant\u2019s fight with a French privacy regulator over where to draw the line between privacy and freedom of speech. While backing Google\u2019s stance, Advocate General Maciej Szpunar of the EU Court of Justice said that search engine operators must take every measure available to remove access to links to outdated or irrelevant information about a person on request. The Luxembourg-based court follows such advice in a majority of its final rulings, which normally come a few months after the opinions. Google has been fighting efforts led by France\u2019s privacy watchdog to globalize the right to be forgotten, which was created by the EU court in a landmark ruling in 2014, without defining how, when and where search engine operators should remove links. This has triggered a wave of legal challenges. The Alphabet Inc. unit currently removes such links EU-wide and since 2016 it also restricts access to such information on non-EU Google sites when accessed from the EU country where the person concerned by the information is located - referred to as geo-blocking. This approach was backed by Szpunar. \u2018Global Human Rights\u2019 \u201cPublic access to information, and the right to privacy, are important to people all around the world, as demonstrated by the number of global human rights, media and other organizations that have made their views known in this case,\u201d said Peter Fleischer, Google\u2019s senior privacy counsel. \u201cWe\u2019ve worked hard to ensure that the right to be forgotten is effective for Europeans, including using geolocation to ensure 99 percent effectiveness.\u201d CNIL, France\u2019s data privacy regulator, declined to comment. France\u2019s highest administrative court sought the EU tribunal\u2019s guidance in 2017 about whether the right to be forgotten could be extended beyond the EU. In a second case, it asked questions about the obligations of search engine operators when faced with delisting requests of links to sensitive data, such as sexual orientation, political, religious or philosophical opinions and criminal offenses, that \u201cis embedded in a press article or when the content that relates to it is false or incomplete.\u201d \u2018Private Life\u2019 The advocate general on Thursday in that case said that for requests concerning sensitive data, search engine operators \u201cmust weigh up, on the one hand, the right to respect for private life\u201d and data protection rights, and \u201con the other hand, the right of the public to access the information concerned\u201d and the freedom of expression. The U.S. company has been asked to delete links to 2.9 million websites, after the EU court effectively put the search engine in charge of deciding what requests to accept. It has agreed to less than half of them. People unhappy with Google\u2019s refusal to remove a link can turn to privacy regulators. While the right to be forgotten concerns all search engines, Google\u2019s dominance in Europe means the company has taken center stage.