Google to bring advanced SMS service in Asia and Europe, but only on Telenor network

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Published: February 16, 2017 6:23:30 PM

Global tech giant Google has announced a partnership with Telenor to roll out an RCS messaging service in Europe and Asia.

google rcs, google telenor, google messaging service, google messaging app, google sms, telenor messaging, google asia europe, google sms, google sms europe asia, google india, google app, messaging apps, tech newsGoogle has been working on an upgraded SMS service for consumers as a part of Android smartphones. Google will be bringing the service finally, to the 214 million Telenor subscribers in Asia and Europe including India, Pakistan, and Bangladesh. (Source: Google/Reuters)

Global tech giant Google has announced a partnership with Telenor to roll out an RCS messaging service in Europe and Asia. RCS is Rich Communications Service which is an improved messaging service, and the Alphabet’s company will bring it to the subscribers of the Norwegian telecom company in the two continents. Google has been working on an upgraded SMS service for consumers. Google will be bringing the service finally, to the 214 million Telenor subscribers in countries like India, Pakistan, Norway, Malaysia, Bangladesh, Hungary, Sweden, Serbia, Thailand, Denmark, Montenegro and Bulgaria. The advanced messaging service as a part of the Android smartphones itself.

The messaging service will have features like photo sharing, group chats, read receipts and other things which are generally a part of the popular messaging apps. Google in its official blog said that all these features will be a part of the standard on the Android operating system. According to Google, subscribers will have their SMS feature updated through the Messenger app for Android phones which is developed by the company itself. The new feature is powered by the Jibe RCS cloud from Google.

Amir Sarhangi, Head of RCS wrote in the blog: “In markets where RCS is launched, Telenor subscribers who already have the Messenger app on their phone will automatically get access to RCS services through an app update. Subscribers who don’t have the app can install the Messenger app from the Google Play store. In addition, as part of the partnership with Telenor, many new Android devices will come with Messenger for Android preloaded as the default SMS and RCS messaging app.” More roll outs of RCS are expected in many other countries in the near future.

Sarhangi added: “This RCS messaging implementation supports the GSMA universal profile—a standard supported by more than 58 carriers and manufacturers collectively covering a subscriber base of 4.7 billion people globally. We’ve launched RCS messaging using the universal profile with carriers in the U.S. and Canada, and plan on launching RCS in more countries in the coming months.”

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