Search engine Google is arguably one of the most influencing technologies in the world of today, so even a small change affects a lot of businesses and people. Google, in one of the most experimental yet relevant changes in recent times, will now test a new 'mobile-first' version while indexing search results.
Search engine Google is arguably one of the most influencing technologies in the world of today, so even a small change affects a lot of businesses and people. Google, in one of the most experimental yet relevant changes in recent times, will now test a new ‘mobile-first’ version while indexing search results. This move essentially means Google will primarily rank websites based on their mobile friendly pages. This is a big change since earlier desktop computers were the heart and soul of Google when it comes to search results.
However, Google will run the tests for a while to refine it and ensure desktop users are not left behind. This change will not affect websites which are made to work and fit into a mobile mode, or only on the desktop. The issue as of now is only for websites which have different contents for both the mediums. This move by Google to put the impetus on the core product optimisation is definitely to stay with the times, as the mobile searches now far exceed searches on PCs. Google product manager Doantam Phan wrote in the Google’s official webmaster blog,”Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”
While, Google is still working on the features and there are a lot of implications. While overall this may be a welcome change for users as the search results will get better, some websites can lose out on this change. In order to make everyone ready for this change, Google has a few recommendations which include structured markup, data testing tools, Googlebot and canonical links among others. These recommendations are available on Google’s ‘Webmaster Central Blog’.