Google puts News Feed on your Android smartphone home screen

By: | Updated: December 7, 2016 1:18 PM

Google wants to be everything on the internet. It wants its search-directed app to be the first thing Android users open on starting their smartphones.

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Google wants to be everything on the internet. It wants its search-directed app to be the first thing Android users open on starting their smartphones. Google is trying to roll out some changes on its app interface to provide a streamlined news feed so that users can get information first hand. In the latest update, the company has divided the information system on the first newsfeed into two which includes upcoming events and current topics.

Earlier the Google app had one long feed right below the search area. But now when you open the app, you are presented with a tab where it gives you notifications of news, weather, sports or any topic the app thinks you love to see. On a second tab, there is information on your upcoming events like appointments, trips, emails and others. Interestingly, the app will get much smarter in its presentations the more you use it, by displaying even more relevant content. The user can also update the data and setting can be set according to interests. The all new ‘upcoming tab’ links the phone deep into information like flight timings, tickets and trips.

Google says that the update is available on Android as of now and will be ‘coming soon’ on iOS devices. While this new update is nothing new for Google as it has had the feature earlier too, but the reorganisation has made a sea of change when it comes to ease of use for the consumer. Google wants you to ‘keep up with the things you need to know’. This is an interesting time for Google to launch such an update, to provide news, as recently Facebook and Twitter have been facing public wrath for their apparent ‘fake news’ depiction on their platforms.

What else you should know:

This is Google’s chance to make its entry into this domain, especially since it has made it more personal, unlike Facebook. Google has made the news feed more based on your search history than on your social media presence. Although this move is just a tweak in features that have been there on the app earlier too, Google is generally very intelligent in guessing what you want, and with adding search history in its prediction rather than trending topics might give it a bigger edge than it can be imagined.

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