Google has just launched its Pixel 2 smartphone and it has got rid of the 3.5mm headphone jack. It is surprising to see Google taking the step, because nor long ago it poked fun at Apple which first removed the headphone jack from the iPhones. Apple, in September 2016, which launching the iPhone 7 series, said that devices will be void of the old headphone jacks, and instead will have wireless earphones. A month later, Google announced its first Pixel series of smartphones. The company decided to keep the jack, and couldn’t help but mock the iPhone. In one of the slides, during the presentation, Google showcased the device, and said ‘3.5mm headphone jack satisfyingly not new‘.
Google, during the Pixel 2 and Pixel 2 XL launch, did not hover much around the headphones part despite having a great new feature (more on that later). However, when Apple announced the same last year, it cited ‘courage’ as the biggest reasoning. While many dismissed the idea that headphone jack is an obsolete technology, now that Google has done the same, it seems Apple was right. We have to accept that the 3.5mm jack will soon be gone from most smartphones. However, with the world becoming more wireless technologies may get a bit inconvenient as well (and probably less compatible with each other).
Getting rid of the headphone jack in the new Pixel mobile has also helped Google in capturing the opportunity to introduce the all new Pixel Bud earphones. These devices are company’s own variant of Apple’s AirPods. Google had showcased the Pixel Buds at the Pixel 2, Pixel 2 XL launch. One of the coolest features in these wireless earbuds was the live and real-time translation. It takes place in real-time and uses Google Translate.
In the new feature, you can just activate the Google Assistant by tapping one of the earbuds. You can then ask it to aid with translating any specific language. The Pixel Buds will play out the translation in real-time to the other person. It will also playback the translated message to the person using the earbuds. However, it appears that the feature will be limited to just Google Pixel smartphones, according to an IE report.
With a not so popular feature and that too with exclusivity, in an industry where the companies that play it safe by immediately blending in, Google and Apple’s divisiveness has become its secret weapon.