Google\u2019s cloud boss wants to fix a problem that\u2019s hampered the business for its entire existence. The internet giant has great technology but doesn\u2019t sell it well to large companies. Thomas Kurian, an Oracle Corp. veteran who took over Google Cloud in November, said he will hire more salespeople, train them to specialize on specific industries, and aggressively pursue larger, more traditional companies. He\u2019s also striking new deals with systems integrators - firms that help organizations execute big IT projects. \u201cA lot of Google\u2019s historical focus was on digital natives,\u201d Kurian said Tuesday, referring to younger firms born on the internet that comfortably embrace cloud services. Kurian will take on the tougher task of persuading bigger, older telecom, retail, health-care, and financial-services companies to rent Google\u2019s offerings over the internet. Also read|\u00a0Xiaomi Redmi Note 7 India launch deferred till March: Report\u00a0 \u201cYou\u2019ll see us specializing a lot more in these verticals," he added at a Goldman Sachs Group Inc. tech conference, in one of his first public comments since replacing Diane Greene. Google\u2019s cloud business, which offers computing power, data storage and productivity software like Docs, Sheets and Gmail, trails Microsoft Corp. and Amazon.com Inc. in the massive and growing market. The division is one of Google\u2019s largest besides advertising. It\u2019s a key part of the company\u2019s effort to diversify from a business model that sucks up mountains of user data and is increasingly coming under fire from regulators and privacy advocates. Alphabet Inc.\u2019s Google has tried to sell cloud services to larger companies for years, and Greene was brought in because of her experience with these customers. In the past three years, Google\u2019s cloud sales force has roughly quadrupled. There have been some big customer wins, but the internet giant still ranks third in the market. Kurian\u2019s strategy for improving this echoed some of Greene\u2019s previous efforts, but his comments suggest Google will focus on a narrower set of industries and create more tailored offerings - with help from an even larger enterprise sales force. A telecom company will need help monitoring its network and making its call centers more efficient, while a finance firm wants different things, he said. All those news salespeople won\u2019t come cheap though. Headcount and new data centers for the cloud business have already pushed up Google\u2019s costs, making investors nervous. Kurian is also planning to use one of Google\u2019s advantages over Amazon. The online search giant doesn\u2019t compete directly with retailers and the new cloud CEO touted this neutrality as a key selling point. \u201cGoogle is very clear that we\u2019re here to enable partners,\u201d he said. \u201cWe\u2019re not here to compete with partners.\u201d Kurian said he chose to join Google after speaking with the company\u2019s customers. \u201cUniformly, the feedback I got is it\u2019s by far the best technology in the market,\u201d he added. Now he has to persuade big companies to actually use and pay for this technology. If they do, Kurian plans to have their executives speak at conferences and other events to encourage more firms to get on board, creating faster growth down the road. Alphabet shares gained 2.1 percent in New York as the broader stock market climbed on optimism over trade talks and a tentative deal to avert a U.S. government shutdown.