Google has introduced, ‘Reviews from the web’ feature for mobile search. With an aim to target businesses, the feature will show user-generated content from third party websites. It will curate critic reviews, best-of places catalogues and aggregate user ratings. No need to log on to other websites. When users are searching for content on locations, the reviews will be displayed in the local knowledge panels. Google in its blog post wrote, “Available globally on mobile and desktop, ‘Reviews from the web’ brings aggregated user ratings of up to three review sites to Knowledge Panels for local places across many verticals including shops, restaurants, parks and more.”
Local businesses listed on the search engine and are reviewed on various other websites might be able to get the ‘user generated reviews’ and along with that, there is a panel on the right of the search results which will also show aggregate ratings. Webmasters who allow the review snippets and meet the criteria will have their website’s ‘user-generated composite ratings…eligible for inclusion.’ For example, if there are a new restaurant and a user wants to know about its quality and features, before going to click and search on Zomato or others, will find the reviews directly on Google search results.
Google said in the blog post, “qualifying publishers (in the US) can participate in the critic review feature in local Knowledge Panels. Critic reviews possess an editorial tone of voice and have an opinionated position on the local business, coming from an editor or on-the-ground expert.” This step by Google will help the users to directly get review data written by other users and will also reduce the time in going to other websites. While this will boost Google’s page views but how much gain it is for the other businesses remains to be seen. This move is also an addition to Google’s Knowledge Graph and panels which are already getting better with time.