Following the European Commission's record fine on Google, its CEO Sundar Pichai wrote a blog in relation to Android creating more chances than iOS and Amazon. The European Commission on Wednesday imposed a massive 4.34 billion euros fine on Google for illegally using Android mobile devices to strengthen dominance of Google's search engine. Since 2011, the Mountain View-based company has imposed illegal restrictions on Android device manufacturers and mobile network operators to cement its dominant position in general Internet search, the Commission said. Google must now bring the conduct effectively to an end within 90 days or face an additional penalty. "Our case is about three types of restrictions that Google has imposed on Android device manufacturers and network operators to ensure that traffic on Android devices goes to the Google search engine," said Commissioner Margrethe Vestager who is in charge of competition policy. "In this way, Google has used Android as a vehicle to cement the dominance of its search engine. These practices have denied rivals the chance to innovate and compete on the merits. They have denied European consumers the benefits of effective competition in the important mobile sphere. This is illegal under EU antitrust rules," Vestager added. In particular, Google has required manufacturers to pre-install the Google Search app and browser app (Chrome), as a condition for licensing Google's app store (the Play Store). FULL TEXT here:- "Android has created more choice, not less If you buy an Android phone, you\u2019re choosing one of the world\u2019s two most popular mobile platforms\u2014one that has expanded the choice of phones available around the world. Today, the European Commission issued a competition decision against Android, and its business model. The decision ignores the fact that Android phones compete with iOS phones, something that 89 percent of respondents to the Commission\u2019s own market survey confirmed. It also misses just how much choice Android provides to thousands of phone makers and mobile network operators who build and sell Android devices; to millions of app developers around the world who have built their businesses with Android; and billions of consumers who can now afford and use cutting-edge Android smartphones. Today, because of Android, there are more than 24,000 devices, at every price point, from more than 1,300 different brands, including Dutch, Finnish, French, German, Hungarian, Italian, Latvian, Polish, Romanian, Spanish and Swedish phone makers. The phones made by these companies are all different, but have one thing in common\u2014the ability to run the same applications. This is possible thanks to simple rules that ensure technical compatibility, no matter what the size or shape of the device. No phone maker is even obliged to sign up to these rules\u2014they can use or modify Android in any way they want, just as Amazon has done with its Fire tablets and TV sticks. To be successful, open-source platforms have to painstakingly balance the needs of everyone that uses them. History shows that without rules around baseline compatibility, open-source platforms fragment, which hurts users, developers and phone makers. Android\u2019s compatibility rules avoid this, and help make it an attractive long-term proposition for everyone. Creating flexibility, choice and opportunity Today, because of Android, a typical phone comes preloaded with as many as 40 apps from multiple developers, not just the company you bought the phone from. If you prefer other apps\u2014or browsers, or search engines\u2014to the preloaded ones, you can easily disable or delete them, and choose other apps instead, including apps made by some of the 1.6 million Europeans who make a living as app developers. In fact, a typical Android phone user will install around 50 apps themselves. Last year, over 94 billion apps were downloaded globally from our Play app store; browsers such as Opera Mini and Firefox have been downloaded more than 100 million times, UC Browser more than 500 million times. This is in stark contrast to how things used to be in the 1990s and early 2000s\u2014the dial-up age. Back then, changing the pre-installed applications on your computer, or adding new ones, was technically difficult and time-consuming. The Commission\u2019s Android decision ignores the new breadth of choice and clear evidence about how people use their phones today. A platform built for the smartphone era In 2007, we chose to offer Android to phone makers and mobile network operators for free. Of course, there are costs involved in building Android, and Google has invested billions of dollars over the last decade to make Android what it is today. This investment makes sense for us because we can offer phone makers the option of pre-loading a suite of popular Google apps (such as Search, Chrome, Play, Maps and Gmail), some of which generate revenue for us, and all of which help ensure the phone \u2018just works\u2019, right out of the box. Phone makers don\u2019t have to include our services; and they\u2019re also free to pre-install competing apps alongside ours. This means that we earn revenue only if our apps are installed, and if people choose to use our apps instead of the rival apps. Good for partners, good for consumers The free distribution of the Android platform, and of Google\u2019s suite of applications, is not only efficient for phone makers and operators\u2014it\u2019s of huge benefit for developers and consumers. If phone makers and mobile network operators couldn\u2019t include our apps on their wide range of devices, it would upset the balance of the Android ecosystem. So far, the Android business model has meant that we haven't had to charge phone makers for our technology, or depend on a tightly controlled distribution model. We\u2019ve always agreed that with size comes responsibility. A healthy, thriving Android ecosystem is in everyone\u2019s interest, and we\u2019ve shown we\u2019re willing to make changes. But we are concerned that today\u2019s decision will upset the careful balance that we have struck with Android, and that it sends a troubling signal in favor of proprietary systems over open platforms. Rapid innovation, wide choice, and falling prices are classic hallmarks of robust competition and Android has enabled all of them. Today\u2019s decision rejects the business model that supports Android, which has created more choice for everyone, not less. We intend to appeal."