In order to introduce and promote the Bank’s latest innovation – FedBook Selfie, the nation’s first Mobile App for Account opening, Federal Bank has adopted a digital-led marketing campaign. While most of the peers continue to tread the traditional route in advertising, driven by the uniqueness of the App which the Bank believe is relevant more to the digital crowd, this time Federal Bank took a conscious decision to adopt a digital-led marketing campaign to promote the Fedbook Selfie. Using the right mix of Search, Social & Media, it is aimed to reach out to all who use a smart phone (convenience via technology). Focused efforts have been taken to cultivate interest and generate relevant conversations/engagement via Social.
Associating with Twitter influencers to spread the WoM (Word of Mouth) has helped the Bank yield promising rewards in terms of visibility and audience engagement! Two of the campaign hashtags: #FedBookSelfie & #FederalBankDIY has made it to the national trend list with the latter receiving an overwhelming response.
‘#FedBookSelfie’ was launched on 25th August to promote the exclusive digi-films:
This trended among the Top 5 in the National Trend List of Twitter for close to 2 hours.
‘#FederalBankDIY’ was a Twitter based contest launched yesterday (31st Aug) linking the DIY and Selfie concept of our App with the contest. This trended at the very top in the National Trend list of Twitter right on top at #1 for close to 6 hours!