Growing internet penetration and a large youth population has helped world’s largest social network platform Facebook expand its userbase in India to 112 million — the second largest after the US.
US-based Facebook, which had about 100 million users in April this year, saw its monthly active users (MAUs) base touching 112 million at the end of September. The number of daily active users (DAUs) from India now stands at 52 million.
Globally, the company has 1.35 billion users, while the number of daily active users now stands at 864 million.
India has the largest user base outside of the US for Facebook.
“We have seen tremendous growth from across regions. There is still a huge market opportunity to tap into. We are engaging actively with our users and partners (brands, advertisers etc) on how can their experience on the platform be enhanced further,” Facebook India Managing Director Kirthiga Reddy told PTI.
Interestingly, of the 112 million userbase in India, about 99 million users are using the platform through their mobile phones at least once a month.
About 45 million users in India are using their mobile phones every day to connect with their friends on Facebook.
Facebook has also conducted a study titled ‘Coming of Age on Screens’, which aims to understand people’s attitudes and behaviour both online and offline.
The study found that 77 per cent of the users in the 13-24 years age group agreed that they can’t leave their house without their mobile, while 63 per cent agreed that they would prefer to give up their TV for their mobile phone.
“Another interesting finding that emerged was that youth today use an average of four devices and often use multiple screens in the evening, especially while watching TV,” Reddy said.
They suffer from FOBO (Fear Of Being Offline) with 77 per cent respondents saying they like to be connected to the Internet wherever they are, she added.
“Social media is the first place this group would turn to share a photo of themselves (41 per cent), a funny video or joke (37 per cent), an interesting news article (32 per cent) and a random observation (24 per cent) — ranking ahead of face-to-face, text, email and other means of communications,” she said.
Reddy said the study will help advertisers understand this young group better in terms of how do they connect and the role of technology and different digital platforms in the lives of youth.