Facebook, the biggest social media giant, is known to be an advertisement behemoth for companies, because of its reach to such a huge number of eyes. But there is a chance that certain ads can be sensitive to particular users and such ads may lead to a loss in user base. There are certain targeted advertisements which can be irritating at some points and can also be insensitive if it reminds the user of certain things of their past which they do not wish to recall. There are some tragedies like the loss of a child which can be highly traumatic for people, and if pictures of babies and children flash in front of their eyes all the time, it cannot be a good feeling. Facebook reportedly wants to change that. Mark Rabkin, VP of core ads at Facebook told Ad Age, “Those are the two most common topics. For families who experience the loss of a child, to continue to see ads about parenting and new baby stuff, that can be really upsetting.”
The new feature by Facebook will hide ads which can be potentially upsetting. This new feature as of now has the options of blocking ads for parenting products as well as alcohol. According to Ad Age, the social media platform will let its users add more options, based on users’ concerns. This move by Facebook comes as a part of the big changes it has been making on the ad preferences option on the platform. Facebook lets you change the general type of advertisements you see on the website but that does not necessarily mean that you can remove all the ads or ever particular ads.
Reportedly, this new feature is just a test and will be rolled out widely based on the feedback. Whichever way this testing phase goes, it is a big change for the company as it is clear that it is targeting long term user base than momentary monetary gains.