Facebook, since a long time, has been trying to steal Snapchat’s thunder, either by cloning the features or by buying them. Facebook just wishes to kill the Snapchat app and to do that, has unveiled yet another app clone. The new standalone app has the ephemeral photo and video messaging as well as augmented reality lenses and most notably, is targetted at developing countries. Facebook has tried to copy Snapchat so many times, either by cloning features or creating competitors or maybe just buying the app itself. The new app, called Flash, requires only 25GB on Android smartphones, a third the size of Snapchat. As of now, the app is only available on Android, which is very unlikely of Facebook. However, the Flash app is only available in Brazil as of now. Since Facebook cannot challenge Snapchat in the US, it is targeting markets where Snapchat has a lesser foothold.
If followed carefully, after Poke and Slingshots, this is the third recent app from Facebook aimed to take on Snapchat. However, the earlier two did not work out well for the company. There are something fo teenagers called, LifeSTage as well. The new Flash app is designed for markets which suffer from a bad network, poor connectivity and lack of WiFi access. In such emerging markets Facebook is more popular than Snapchat anyway.
This will hurt Snapchat bad, as it is an app which has videos and image stories, which if opened on slow mobile internet connections, consume a lot of data, and not everyone can afford it in the developing countries like Brazil. They do not have alternate WiFi connections so widely available as well. The features of the new app, Flash, is very similar to Snapchat, from filters to the Send message, the whole interface is reminiscent of the other app.
Snapchat is very popular in the developed world, but is not a very technology friendly app, added to that it takes a lot of space and not so easy to handle for people who are less used to gadgets. This gives a window of opportunity for Facebook to capture the other markets. And since Instagram copied the features of Snapchat, the number of users have increased manifold, which means cloning does work if used efficiently.