Facebook launches new tools to tackle political meddling

By: |
Brussels | January 28, 2019 8:52 PM

The US tech giant's vice president, former British deputy prime minister Nick Clegg, said in a speech the methods would become available in late March and help "make political advertising on Facebook more transparent".

facebook, facebook tools, facebook tools for political meddling, european elections,  Donald Trump, white houseThe new rules will require a wide range of political ads linked to the European elections on May 23 to 26 to be specifically authorised and tagged with a clear “paid for by” disclaimer. (Reuters)

Facebook unveiled Monday new tools to counter online political meddling in the European elections, part of a campaign to answer growing pressure to rein in disinformation. The US tech giant’s vice president, former British deputy prime minister Nick Clegg, said in a speech the methods would become available in late March and help “make political advertising on Facebook more transparent”.

The new rules will require a wide range of political ads linked to the European elections on May 23 to 26 to be specifically authorised and tagged with a clear “paid for by” disclaimer. Clegg said these tools will also cover so-called issue ads “which don’t explicitly back one candidate or political party but which focus on highly politicised topics like immigration.”  Those ads will then be stored on servers for up to seven years, along with the details of their reach and specific data on the buyer of the advertising.

Also read| Jio Phone, Jio Phone 2 now let you book IRCTC train tickets via Jio Rail app

The measures come after a nightmare year for Facebook, marked by a series of scandals over data protection and privacy and concerns that the leading social network had been manipulated by foreign interests for political purposes.

Criticism of Facebook has included allegations that the social network being used as a platform to spread divisive or misleading information, as was the case during the 2016 election that put US President Donald Trump in the White House.

Facebook ads have also been at the centre of the FBI investigation over Russia’s alleged meddling in the US election of Trump and suspicions are rife that the Kremlin has intervened in votes across Europe.

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1March quarter: It’s a $9.2-billion order win for TCS
2Telecom PLI guidelines: DoT will shortlist firms based on competitive investment
3BPCL to cut crude imports from West Asia to 50% from 65%