Facebook copies Snapchat yet again; this time it is ‘Location Frames’

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Published: December 9, 2016 1:08:34 PM

Facebook has cloned a Snapchat feature once again. Snapchat's popular geofilters feature is being tried by Facebook as 'location frames'.

facebook snapchat, snapchat geofilters, location frames, facebook location frames, facebook snapchat clone, facebook copy snapchat, facebook, snapchat, fake news, facebook fake news, facebook news, newsfeed, facebook new features, snapchat news, snapchat features, mark zuckerberg, mark zuckerberg facebook, facebook ceo, facebook ceo fake news, mark zuckerberg, mark zuckerbergThis new feature called ‘Location Frames’ has not come on the Facebook app yet but is being reportedly tried out by the social media platform, for its experimental app camera. (Reuters)

Facebook has cloned a Snapchat feature once again. Snapchat’s popular geofilters feature is being tried by Facebook as ‘location frames’. This new feature has not come on the Facebook app yet but is being reportedly tried out by the social media platform, for its experimental app camera. Facebook appears to be doing it by taking a leaf out of the chapter in Snapchat which is basically on letting users location-based camera filters. It has been quite some time that the social media giant, in order to stay relevant, has been continuously testing a camera in the app, in Ireland. The new feature which will reportedly be introduced in the app looks very similar to the Snapchat feature and it lets the user click pictures and share them privately with friends in a particular messaging space on the platform.

The camera which Facebook presents has options like augmented selfies, videos with texts, AI filters, ‘masks’ and doodles. The same app will now have the Snapchat geofilter like experience called the ‘location frames’. What this feature does, it’s that it lets you make and post illustrations based on particular locations like a landmark or a neighbourhood. This can be added by other users too in their pictures. You can also post any general designs along with illustrations which are not just based on particular places.

The camera app is not the only place where Facebook has been experimenting when it comes to photos. The platform has also added the option of adding small changes into your Facebook display pictures and it ha been a while now. This option also has expanded, so that users can add illustrations which are created on their own, and those can be used by any other users as well. However, this feature is available only in a few countries. But now the in-app camera is available only in Ireland till the experiments are done with. But the profile picture feature will soon be available in every country.

Also read | Facebook Collections: How cloning Snapchat’s ‘Discover’ feature will help in curbing fake news

There is also a possibility of future expansion as the newly unveiled Camera Effects program will see the launches in features pretty soon. This seems to be a wider effort by the social media website with an aim to encourage further visual communication through videos and pictures for which the camera-based app, Snapchat was once a pioneer.

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