Facebook bids goodbye to desktop ad exchange

By: |
Washington | Published: May 26, 2016 11:55:21 AM

Social networking giant Facebook is reportedly planning to close FBX -- an ad exchange that allows advertisers to buy desktop ads

Net Neutrality, what is Net Neutrality, Net Neutrality definition, Net Neutrality in 10 slides, knowing Net Neutrality, Net Neutrality row, Net Neutrality india, Net Neutrality images, free basics, free basics images, facebook, facebook free basicsFacebook unveiled FBX in 2012. The social networking website is being shifted to mobile advertising for better revenues.(Reuters)

Social networking giant Facebook is reportedly planning to close FBX — an ad exchange that allows advertisers to buy desktop ads, media reports said on Thursday.

According to Tech Crunch, Matt Idema, vice president of monetization product marketing at Facebook confirmed to them that this is part of Facebook’s shift to mobile.

“Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices,” he said.

“Dynamic Ads and Custom Audiences have mobile at their core and are delivering excellent results for businesses, so Facebook Exchange spending has shifted towards those solutions,” he added.

Facebook unveiled FBX in 2012. Lately, the social networking website is being shifted to mobile advertising for better revenues.

Facebook has also started selling video ads via its Audience Network platform.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.