Facebook adds ‘Gaming’ to main navigation, challenges YouTube and Twitch

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New Delhi | Updated: March 15, 2019 4:32:13 PM

Therefore, similar to YouTube’s recent decision, Facebook is now leaning towards leveraging its platform to give a push towards garnering more interest in its gaming content.

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Facebook just upped its game. Challenging Amazon’s Twitch, the social media giant started rolling out a Facebook Gaming tab in the main navigation of its app from March 14, TechCrunch reported.

Facebook’s efforts in the field of gaming and challenge to Twitch is focussed on helping users easily find more games, gaming groups and streamers they want to follow, besides discovering new content as per their interests.

After tapping on the new Gaming tab, one sees instant games one can play with their friends; videos from top streamers, esports organizations, game publishers and updates from various gaming groups, as per reports.

facebook gaming, facebook game, youtube gaming, amazon, twitch, instagram login, facebook login, Instagram down, Facebook down, instagram not working, Facebook not working(Image source: Financial Express Online)
facebook gaming, facebook game, youtube gaming, amazon, twitch, instagram login, facebook login, Instagram down, Facebook down, instagram not working, Facebook not working(Image source: Financial Express Online)

The new Facebook Gaming tab stands on the gaming video destination it rolled out in 2018 as Fb.gg which offered a collection of all the video games streaming on Facebook, and also acted as a way for fans to interact with gamers. Pitted as a top navigation item, the Facebook Gaming tab brings more to the gaming hub reach.

Even as Twitch and YouTube dominate the gaming space today, Facebook, beyond its scale, has an edge in its promise on reducing the cut on The new Facebook Gaming tab stands on the gaming video destination it rolled out in 2018 as Fb.gg which offered a collection of all the video games streaming on Facebook, and also acted as a way for fans to interact with gamers. Pitted as a top navigation item, the Facebook Gaming tab brings more to the gaming hub reach.

On its Fb.gg, gamers banked on Facebook’s personalised recommendations based on users’ activity to attract new fans, and then monetise viewers via a virtual tipping system.

The social media giant’s cut of tips can be from 5 to 30 percent, with its cut getting smaller when users purchase larger packs of the virtual currency.

At the same time, the company’s fan subscriptions payments for streamers also see it raking in a cut of about 30 percent, which is the same as YouTube, but smaller than Twitch’s 50 percent.

This is a way of attracting potential streamers who hope to maximise their revenue and are of the belief that they can also transfer their loyal audience to a new platform.

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The possibility still remains that some streamers might not trust Facebook to keep up with those same percentages as time goes by, or believe the company will offer the features and innovations in future that a more dedicated gaming destination such as Twitch can.

Facebook had also experimented in 2018, making the gaming hub mobile-friendly by launching Fb.gg as a standalone mobile app. The app, similar to the web-based gaming hub, offered gamers and fans gaming content, communities and allowed users to play instant games such as Words with Friends, Everwing, Basketball FRVR among others.

However, TechCrunch notes that keeping Facebook’s Gaming vertical separated from Facebook’s main site may not have proven successful as can be observed from the Fb.gg Android app which only has around 100,000+ installs on Google Play.

Therefore, similar to YouTube’s recent decision, Facebook is now leaning towards leveraging its platform to give a push towards garnering more interest in its gaming content.

YouTube in September 2018 had said Gaming hub would find its place on the YouTube homepage, and it would shut down its standalone Gaming app. But that hasn’t happened yet.

While noting that gaming was popular, YouTube felt that the majority of viewers weren’t really looking for a separate app but they were only visiting the main platform directly.

Observing that as well, Facebook now says that over 700 million users play games, engage in gaming groups and watch gaming videos on Facebook.

This is worth noting that it is a far bigger number than downloads of the Fb.gg app, and a much bigger amount than people visiting the Fb.gg directly.

That being acknowledged, Facebook is ploughing towards its experiments on mobile with a standalone rebranded Facebook Gaming app for Android users, which will now have more features than the Gaming tab.

Facebook has said that the company will release the Gaming tab to a ‘subset’ of over 700 million Facebook game fans, and then will also expand upon it with time to more gaming enthusiasts across its vast network.

If the new tab is not present on your main navigation bar, you can find it on the Bookmarks menu on Facebook.

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