Turns out, much more than 50 percent of modern-day parents see digital space more as a learning tool and less as a cool new thing.
According to a survey conducted by AppyStore.in, a subscription-based digital learning platform for children, 58 percent Indian parents believe that their kids can benefit from the Internet-based learning tools.
According to Manoj Barot, Director (Marketing) at Mauj Mobile, the parent company of AppyStore.in, “AppyStore is committed to the education and development of young minds in India by leveraging technology. Studies such as our survey are very important to understand the way parents and kids approach digital media.”
The questionnaire-based study, which saw participation from 1,167 Indian parents, covered a wide range of topics concerning the progress of young minds.
“The survey we conducted found that 58 percent Indian children show positive behaviour changes after using digital learning platforms. This reflects a progressive relationship between digital learning and developing minds,” added Barot.
The key finding was the tendency of parents to use digital media as a redressal mechanism. This puts immense responsibility on creators of online content and allows for digital platforms to actively empower parents with helpful information.
The survey, which looked closely at parental expectations and concerns regarding children’s cognitive growth, also found digital learning to be almost at par with non-digital learning tools.
As per the findings, 26 percent parents claimed that cultivation of good habits in children was their primary concern, while 24 percent desired sharpening of language skills the most.
The study also revealed that only 12 percent participants admitted to consulting a doctor when worried, while a strong 38 percent claimed they turned to the Internet to clear their doubts.
It was found that 68 percent parents use online platforms to teach new concepts, while 17 percent want to see positive behavioural changes in their young ones.
Nearly 49 percent of the participating parents use worksheets and toys to teach children, while 42 percent use DVDs of nursery rhymes as well as mobile apps for helping children hone their intellectual capabilities.
Though nearly one-fifth of the participating parents claimed to give dedicated digital devices to their children, the general trend revealed that kids do not use these devices for more than one hour on average.
The research also pointed out that parents do depend on digital learning but also seem to be conscientiously wary of the negative impact of handsets on children’s health, with 43 percent participants monitoring their child’s usage of the device.
Barot noted, “There is great scope for curating educative content for children in India and imbued by the results of this survey we further commit to enriching the offerings in this space.”