China’s smartphones are ringing loud in India. While brands such as Lenovo, Xiaomi, Gionee, Oppo are already giving a tough fight to the established players, a slew of not-so-popular players from mainland China are now trying out their luck in the sizzling Indian handset market. Sensing a market opportunity, Coolpad is the latest Chinese brand to foray into the Indian mobile phone market. Dazen, a smartphone brand of Coolpad, recently introduced two of its smartphones on Snapdeal. These are the Dazen X7 & Dazen 1, priced at Rs 17,999 and Rs 6,999 respectively. Can they become a big hit in India, let us find out.
In my opinion, the Dazen X7 bears a strong resemblance to the iPhone 5S. It is priced at Rs 17,999 and competes directly with Xiaomi Mi4 and OnePlus One. In terms of its physical appearance, the Coolpad Dazen X7 is quite compact and thin and comes with a unique double sided glass and aluminum frame design. The phone’s design is rectangular in shape with least contours and curves, but overall it gives it a premium look. Both the front and the back is protected by Corning’s Gorilla Glass 3 and the phone’s overall design stands out from the crowd. It measures just 6.45 mm in thickness which makes it even thinner than the iPhone 6. The phone is available in Gold and Titanium white colours.
On the specs front, the Dazen X7 packs a 5.2-inch FHD display with 1080p resolution, 13 megapixel f/1.8 rear camera and 8 megapixel front shooter. The phone runs on octa-core 1.7 GHz processor with 2 GB RAM, and 16 GB storage, and is powered by a 2700mAh battery, along with extended battery upto 50%. In actual use, you’ll find its MediaTek MT6595 processor pretty powerful.
Using the new standard EMMC 5.0, you’ll be able to access and write on the phone’s 16 GB of internal flash memory in the blink of an eye. 2 GB of LP-DDR3 RAM running at 1866 MHz allows effortless multitasking of even the most demanding apps.
However, the camera is the true highlight of the Dazen X7. Its 8 MP camera is illuminated by a Sony IMX214 second generation sensor which will click high quality selfies. This 8 MP camera is on the front, which means selfie lovers are in for a treat. Even the rear camera is quite capable, thanks to the 13 MP sensor with f /1.8 wide aperture, 28 mm wide-angle, and colour temperature flash. The phone can synthesise even high resolution images using multiple shots. Other camera features include fast shot, Panorama, Slo-Mo videos etc.
Coolpad Dazen X7 comes with dual SIM card slots. It runs on Android 4.4.2 KitKat OS with the company’s own Cool user interface 6.0 on top. The OS comes with a number of software features like shake to change wallpaper, integrated content services etc.
I have been using a test-unit of the Dazen X7 for the past few days and take my word it’s a stylish phone built to last.
The screen resolution and display is good and colours don’t look oversaturated. The phone is fast and I did not notice any lag while opening and closing apps. It can handle multitasking and normal daily usage without any hassles. Audio on call is crisp and clear and it’s good for browsing the web, social media, messaging, emails and more.
Overall, the Dazen X7 is a solid mid-range phone and it certainly impresses with its powerful camera.
SPECIFICATIONS DAZEN X7
* Dimensions: 146 x 74 x 6.5 mm
* Display: 5.2 inch FHD
* Processor: MT 6595 octa-core 1.7 GHz processor
* Operating system: Android KitKat 4.4
* Storage & internal memory: 2 GB RAM, 16 GB internal memory
* Camera: 13 MP (rear); 8 MP front camera
* Battery: 2700 mAh
* Estimated street price: R17,999
Coolpad’s Dazen 1 is already high on the popularity charts. It sold 5 million handsets worldwide since launch earlier this year. The handset is seeing demand from across India too; it reached 1 lakh registrations on Snapdeal in one week. The phone retails for Rs 5,999.
In terms of the design and build quality, the Dazen 1 looks like any other entry-level device with a plastic back cover. The power button and volume keys are placed on the two sides just like most smartphones along with 3.5 mm audio jack at the top side and micro USB port at bottom right side. Switched on, the three Menu buttons at the bottom of screen come to life. These are backlit which to my knowledge are rare in entry-level phones, but give an advantage if you are using the device in dark surroundings.
Unlike the Dazen X7, the back camera and flash in Dazen 1 is integrated seamlessly and not protruded, giving it a good feel. The speakers are at the bottom part of back cover. The front camera and proximity sensors on front are at the top side by side with a small speaker next to it for voice calls.
Dazen 1 is powered by a 1.2 GHz quad-core Qualcomm Snapdragon processor coupled with 2 GB of RAM along with 8 GB of built-in storage. It sports an 8-megapixel rear camera with a f/2.2 lens and LED flash. It also features a 5-megapixel front camera. It is backed by a 2500mAh battery. The phone comes with a LED notification light and accelerometer, light & proximity sensors.
In my evaluation period, the phone performed in a decent manner. I did not encounter any issues such as any lags in its user interface, neither did the phone stall at any stage. Browsing was pretty smooth and the phone has a pretty decent camera too. I used both the cameras and to be honest, I was quite impressed by the picture quality of both the cameras.
For the money, it’s one of the best budget smartphone choices around.
SPECIFICATIONS DAZEN 1
* Dimensions: 141 x 71.5 x 9.3 mm
* Display: 5-inch IPS capacitive display
* Processor: 1.2GHz quad-core Qualcomm Snapdragon processor
* Operating system: Android KitKat 4.4
* Storage & internal memory: 5.5 GB for user access, 2 GB internal memory
* Camera: 8 MP (rear); 5 MP front camera
* Battery: 2500 mAh
* Estimated street price: Rs 5,999